There is no doubt about it, running a successful dollar store takes good management skills. In today’s competitive market shoppers are well-informed and competitors of all types are eager to take every last one of your shoppers and make them their own.
There is no doubt about it, running a successful dollar store takes good management skills. In today’s competitive market shoppers are well-informed and competitors of all types are eager to take every last one of your shoppers and make them their own. In this article I present 8 simple mistakes which can be big problems for those who are running a dollar store business.
#1) Failing to maintain a clean and well-organized store – with the huge volume of shoppers and all the sales of dollar store items you will be making daily, it takes a focused effort to keep your store looking clean and organized. However that is exactly what you must do.
#2) Failing to provide customer sales service – there will be many different tasks tugging at you and your employees. However nothing is more important than your customers and how they are treated.
#3) Failing to quickly help shoppers waiting in-line to pay for purchases – the last and most important action your shoppers take whenever they come to your store is to make payment for their purchases. If you are running a dollar store be sure to make this quick, easy and painless by never allowing a shopper to be forced to needlessly wait for cashier help.
#4) Failing to make your prices crystal clear to shoppers – confused shoppers do not make purchases. At the very least they will return a potential purchase to its original location. At the very most they will leave and head for a store where pricing of dollar store items is not so puzzling to understand.
#5) Failing to main a supply of core dollar store items at all times – these are the items which bring shoppers back time after time. These are the items they must be able to purchase when they arrive. Allow them to run out and your competitor just got a new shopper.
#6) Failing to properly display the price dollar store items you offer – shoppers have patterns they will following. When running a dollar store it is your duty to make it easy for your shoppers to follow their normal patterns as they explore your store.
#7) Failing to keep shoppers excited about your store and the dollar store items you sell – bring shoppers back time and again by adding new, different, exciting products to your store.
#8) Failing to listen and respond to shopper feedback – sometimes it is hard to hear what shoppers have to say. Yet the feedback is exactly what you need to hear. Listen and then respond as the message becomes clear.
If you are running a dollar store stay focused on the many critical actions which help you capture first time shoppers and keep them coming back to your store time after time. Do not allow the basic operational tasks slip. Never lose site of the need to provide outstanding customer service to each and every shopper at your store every time they enter. Never allow your team to compromise a top-notch shopping experience for your customers so they will become more and more loyal to your store.
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