8 Tips For Hiring A Freelance Copywriter

If you have been considering hiring a freelance copywriter for your next project you are on the right track to success. Hiring a professional is a great option if you are inexperienced or just don’t want to deal with the headache yourself.

Working with a freelance copywriter is isn’t as hard as you might think. As a professional your copywriter will want the project to run as smoothly as possible so I thought that I would give you 8 tips so you are prepared when the time comes.

Tips for Hiring a Freelance Copywriter

#1 – Have General Outline in Mind – When working with a freelance copywriter having a general idea of the demographics for your product or service will help to streamline the process.

Who is your target audience?

What message do you want to send?

What is unique about your product and company?

In what tone do you want the copy written?

What response are you seeking?

Having the answers to these questions readily at hand will speed the project along quite nicely.

#2 – Schedule – It is important that you have a realistic expectation of the schedule. You can’t hire a freelance copywriter today and expect the project to be done tomorrow.

Most freelance copywriters will request two or maybe three weeks to create and refine your copy. You may also require a revision or two so factor that into your schedule.

#3 – Copywriting Requirements – Before seriously considering a freelance copywriter it is important that you determine that they have experience in the medium that you want to use.

Spend some time before hand exchanging email or telephone calls to ensure that a copywriter that you are considering has the skills for your medium. A magazine copywriter may not have the experience to create web page for you.

#4 – Experience in the Field – Don’t worry so much about a freelance copywriter not having experience in your industry.

Copywriters are very adept at doing research and developing copy that fits any industry.

#5 – References – Ask for and check references. Any writer can give you examples of their work and it may indeed be well written but what do their other clients say about them. You can learn more from another client than you can ever learn from a sample of work.

#6 – Rates – There is an old saying, “You get what you pay for” and it is true in the world of the freelance copywriter too. You must balance the professional appearance of your copy with the price and find something that you are happy with.

#7 – Written Agreement – You should be prepared to either provide or sign a written agreement. Make sure that the agreement outlines exactly what is expected of each party to protect both of you.

#8 – One Voice – Every ship has a Captain and there is only one. It is important that you choose one person to work with your freelance copywriter. Too many people working on the same project could result in a project taking longer and thus being more expensive.

Hiring a freelance copywriter need not be a hassle. Just keep these tips in mind when you are creating your project and the time has come to find your copywriter.