Need content written for your website? Here’s why you might want to hire a professional copywriter.
The professional freelance copywriter that writes your website content may live in Dayton, Ohio like me, or Dallas, Texas, or even Denver, Colorado. Location means very little. Results mean a whole lot. Because the Internet has changed everything in how we work, market, and communicate. So whether the freelance copywriter you use lives in Dayton, Ohio, or Dayton, Kentucky, or Dayton, Tennessee, here are some reasons to consider using a professional to write the content for your website. Even if it’s a dayton…I mean, dating website.
A freelance website copywriter delivers website content quickly
You may be a good writer, but a professional freelance copywriter is better. He should be. It’s what he does every day. Don’t fret. He won’t come close to matching your skills in your area of expertise. So look at it this way: you’re much better as a copywriter than he is…at whatever it is you do. But here’s the best part. He’s also faster. Much faster. In fact, a freelance copywriter will reduce the time it takes to produce polished website copy from weeks to days.
The number one complaint of all the website developers/designers I work with is the same: clients that insist on writing their own website copy take…forever. So the website sits idle…a purposeless cog in suspended cyberspace…doing the end client no good and doing the website developer no good either since he can’t finish it and send an invoice.
A freelance website copywriter makes the process convenient for everyone
Not only does a website developer/designer have to wait forever to receive copy, he has to hound the client to get it. This wastes his time and irritates the client. A freelance website copywriter relieves the website developer/designer of this unpleasant task. And the freelance copywriter simplifies it for the client by gathering information through a client telephone interview.
Most clients can easily verbalize their business. And an experienced freelance website copywriter can work from scratch and glean that information in a 15 to 30 minute conversation with the client on the phone. From my office in Dayton, Ohio, I record these interviews, which really are just natural conversations. I then use a transcriber to type the conversation into text, and work from there to write compelling website copy.
A freelance website copywriter creates search engine optimized copy
Adding your website to the millions of others—your competitors included—crowding Cyberspace is only part of the business equation. The other is making sure it’s found on a Google search. There’s a whole art and science to this that involves programming features accomplished by the website developer/designer in the way of page titles and meta tag descriptions. But it also includes strategically including important keywords into your website content so it is picked up by the search engine spiders.
A freelance website copywriter knows how to include keywords into copy with the right level of keyword density so that it is smooth and effective. He understands that if your business is located in Dayton, Ohio, or Dayton, Kentucky, or Dayton Tennessee, and you want the people in your particular Dayton area to find your website in the search engine results, he needs to be sure that Dayton is mentioned in your content—or Dallas, Denver etc. Without over doing it of course, which increases the challenge. The freelance copywriter knows he must write copy that attracts the search engine spiders without turning off the humans that read it.
A freelance website copywriter writes content that is persuasive
Web surfers are fickle. They’re on and off your website in a flash. If you don’t engage them quickly, they’re gone in a click—likely, never to return. A freelance website copywriter lures them along in a manner that convinces them to act—opt in, call or e-mail, and even make a purchase. Therefore, good copy is not enough. It must be persuasive. A professional freelance website copywriter knows this intuitively. Website copy that leads to the close is part of his DNA. He makes sure that your website copy is engaging and focused on gaining a response. After that, it’s up to you.
Three Techniques for Creating Funny Characters and Funny Skits
Writing a three to six-minute comedy skit gives you little time for character development. Use these techniques to create funny characters with depth and a funny skit your audience enjoys.
Three Tips for Writing Church Comedy Skits and Dramas
An amateur produced, church comedy skit or drama doesn’t have to be amateurish. Here are tips for making them polished, professional and funny.
Ten Common Myths About Testosterone Treatment For Women
Rebecca Glaser, MD and Constantine Dimitrakakis, MD, PhD set the record straight about testosterone therapy in women. Their scientific medical evidence refutes the top 10 myths about testosterone in women.
