The idea that advertising can help sell unhealthy products to young children is not a new one.
Amazon has three main advertising products: Sponsored Products, Sponsored Categories, and Sponsored Display among many others. For a newbie, these three strategies may sound confusing, therefore, we'll walk you through all the differences and uses of each of the three advertising products. For a beginning marketer, an effective advertising campaign can increase your sales and profits right away. You can choose from many different types of advertising products from Google AdSense, banner advertising, display advertising, and even text ads. Here, we'll take a closer look at each product and how it can be of benefit to your business.
As an advertising company, it's important that you familiarize yourself with the different types of advertising products available to you and your customers. First, consider how your customers make their purchasing decisions: do they always go with what you advertise or is it something else? The first thing that you have to do when establishing any advertising campaign is to understand your customers, what they like or dislike and why. It takes a little research on the likes and dislikes of your customers to determine the bestadvertising products to use.
A good example of a popular product category is healthy food advertisements. Healthy food advertisements feature simple, clean advertisements showing your consumers what your products have to offer. With so many healthy food options available today, choosing one from a group of healthy food advertisements is a great way to stand out from the crowd. You don't have to use expensive television advertising to reach your audience since most television stations spend most of their budget on the entertainment.
Another popular category is that of advertisements for children. Children love to watch television shows and movies. Because of this, buying advertisements for children is a very profitable business. Some of the most successful advertisements for children are those that feature children themselves making the product advertisement appear onscreen. Good examples of these types of advertisements include baby food advertisements that feature children in the foods being advertised, toddler commercials where children act out some of the action in order to demonstrate what the advertisement is about, and educational children's television programs that often feature children making use of the products being advertised.
When it comes to food advertising, there is more than just looking for a healthy food advertisement. If you are going to use food advertising, then it makes sense to buy television spots that show little children eating or playing with the advertised product. This helps build the brand recognition of the product you are trying to sell, because consumers want to believe that other people consider their products healthy when they see these images of little children doing things with them. Good examples of this type of advertising are food advertisements that feature little children playing with ice cream or sherbet that is being sold by a character in an ad. These television ads are usually very short, which makes them very easy to catch the attention of viewers.
For years, parents have bought television spots for Dora the Explorer, Barbie, and several other shows for their children that have messages about staying physically fit and playing smart. It has been proven that television advertisements for these shows increase the number of kids who are willing to walk around after school and stay within their physical activity limits. With these statistics in mind, it is no surprise that pharmaceutical companies are using commercials for prescription drugs to encourage children to take medication, even though these drugs may be unhealthy.
Another part of food advertising involves the actual consumption of the product. In the past, food advertising has focused on the packaging of the food, creating television spots that showed young children eating at a fast food restaurant or enjoying a bite from a candy that looks like it could be a real treat. There are also television shows that feature young children who eat things like hot dogs and buns, and then drink sugary drinks. All of these commercials encourage young people to consume foods that are unhealthy, and there are even some children's shows that include an entire segment on how to eat unhealthy. While the self-regulatory code for food advertising is currently under review in the U.S., other countries have taken a different approach, with some regulating the types of foods that are shown or the type of images used.
The European Union has taken a different approach to the issue of advertising standards. Because the EU has the strongest consumer protection laws in the world, member states are prohibited from banning unhealthy advertising or penalizing those who do not follow the self-regulatory code. For instance, a German law has made it illegal for certain types of advertising for high blood pressure or diabetes to appear on European Union television channels. In fact, advertising for any disease at all would be considered spam. Because the EU has such strict regulations, there have been very few restrictions on food advertising within the union.
