Counterfeits, at times, have proved that they can destroy a brand’s identity and business. But, by using smart anti-counterfeiting solutions, brand owners can hit them hard.
Using modern techniques, a number of duplicate products are being supplied in the market. It is certainly not a domestic scenario; in fact, it is viable all over the globe. Most of the time, brands get disappeared from the market even after a great launch and a long presence.
There was washing powder on the Indian market, which was quite popular as well, and their owners too were making bagsful of profits from it. About a decade after, another low quality brand stepped into the competition, which had a same logo, but with a difference, it had a spelling mistake, and this low quality brand, affected the original brand’s reputation. As a result, the former went disappeared from the market, and other big competitors (foreign players) took over the reign and created their monopoly.
Well, it is a story, which took place about twenty years back. If it would have happened in today’s high-tech generation, some anti- counterfeit solutions would surely have helped that brand in maintaining its name and reliability.
Anti counterfeit solutions are new age tricks and way-outs to tackle all the illegal cases of fake product manufacturing, product counterfeiting or brand imitation. There are numerous band-aids available in the market that let you fix the problem occurred by illegal manufactures. Let us have a look at a few available anti counterfeit solutions in following steps-
Holograms- These are the most common techniques used worldwide to control counterfeiting activities, being done against your product or brand. These high security holograms are made using unique computer generated codes that make them quite safe to use. There are two kinds of holograms- 2D Holograms and 3D Holograms- both are either pasted or printed on the package or the product package. The thing which makes it unique is the way it is prepared. These security holograms are made under highly secured and private environment, using different images and messages; copying the product or the package is easy, but imitating the style of holographic stickers is almost impossible for counterfeits.
Laser Stickers- These are one of the most secure anti-duplicacy solutions available for pharmaceutical products. Made using advanced laser printing technology, it creates a permanent print on the product package, and resembles the originality of the brand. There are also 2 kinds- 2D Laser Stickers and 3D Laser Stickers.
Hot Stamping Foils- These are normal foils that reflect two or three-dimensional images from it. It is one of the most affordable yet effective ways to maintain the brand identity.
Tamper Proof Holograms- It is one of the safest holograms, which are made using advanced laser printing technology that makes it impossible for counterfeits to temper the sticker.
By using above said and other smart anti-counterfeiting solutions, one can maintain the identity of one’s brand.
The Growing Demand for Hologram Stickers
The stickers used as holograms for the purpose of authorizing the quality and standard of a branded product are in increasing demand and of immense importance. These Stickers guarantee that the product is hundred percent safe to use and is not a duplicate.
Top 5 Things to Look for When Selecting a Hologram Manufacturer
Hologram stickers and labels are increasingly being used by corporate entities and business establishments not only to accord uniqueness to their products and services but also to protect the same from duplicity and counterfeiting. Here’s a list of the Top 5 Things to Look for When Selecting a Hologram Manufacturer.
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