B2B Lead Generation in India: Utilizing The Power of LinkedIn

Having a LinkedIn profile has become a benchmark of sorts for all kinds of businesses, simply because it helps in B2B lead generation in India in ways one could have never thought possible. However, there are some tactics that need to be implemented to make this possible. To begin with, one must have a company profile that is optimized in the best possible manner. Space is like real estate on the page, and one needs to include elements like the company logo and a custom banner. It’s also important to list specialties of the company, attach company groups (if they exist) and write a description of what all the company offers to its clients.

Adding follow buttons on one’s website and blog also does wonders for B2B lead generation in India. The easiest way to get people to follow is to get the LinkedIn widget and add it to the website and blog, which allows visitors to know that one has a LinkedIn page as well. If a firm has a website developer, there’s also the scope of creating a custom follow button and hyperlink. Next up, a company’s staff is its biggest asset, and can help in promotions. The first way to ensure it is to make it compulsory for all employees to have a follow button in their signature. Depending on the volume of emails that are sent, a substantial number of followers can be gathered. Also, one must encourage a culture wherein employees have the chance to create their own personal brand, simultaneously promoting the company’s brand as well. The LinkedIn profiles must be updated and free of any errors. This way, the company can project a professional image in front of clients and prospects.

Status updates are another way to constantly stay in the limelight. Here, the 80-20 rule works wonders. One must ensure that 80% of the posts have information relevant to the TG’s needs, and the remaining 20% can talk about services offered by the firm that can help the TG get closer to their objectives. The concept of building a content calendar is perfect for B2B lead generation in India, and helps in growth for the company as well as its clients. And lastly, LinkedIn must be integrated in the overall social media strategy, since it’s almost certain to get better results than the rest. Hence, paying proper attention to this channel is the perfect way of getting the job done faster.