Branding investment - can this be worth it?

Hiring a brand or website designer for your business can be expensive. It is a big investment, especially when you are trying so hard to grow your business and become more profitable. I get it. I understand how hard it is to budget for something like this and why it would be hard to take the leap and hire a professional to help you build your brand. 

But I also know how much an authentic and well developed brand can help grow your business - I have seen it happen in my own business over the last few years and even more so in the last few months as I continued to develop my brand. As hard as it is to make the big investments, they end up helping you become more profitable in the end. 

As part of my branding experience, I tell my clients that their brand design is so much more than just a logo. A brand is built on a solid foundation of a strong mission, clear vision, and defined style. There is a lot of development that goes into creating a strong brand that is a true representation of you and your mission. I am also a firm believer that having a strong foundation for your business in your branding will make everything else just a little bit easier. Having clarity in what you do and why you do it will make everything more cohesive as a whole. But that can't be done by simply using cute fonts and fun colors. You have to invest the time into truly developing your brand identity.

Once you have that established, every other business decision can rest on that foundation and line up with your mission and values. Brand development creates clarity for your business because you are developing more than just the design; you are building a brand and an identity for your business.