... business writing uses the "one thing after another" format, which usually means a plain ... of the facts, ... or whatever else needs to be ... we have a number o
Traditionally, business writing uses the "one thing after another" format, which usually means a plain recitation of the facts, circumstances, or whatever else needs to be said.
But, we have a number of other options, and some of them may provide more responses or better responses. Consider the Q & A format, for example:
Question: What's the Q & A format?
Answer: It's a series of questions and answers, used to communicate important information to readers.
Question: Where can a Q & A be used?
Answer: It can be used in advertising, employee communication, or any other business situation where you want to provide written information to other people.
Question: Why or when would you use this format?
Answer: When I have a lot of information and want to keep up the interest of readers, for example. The Q & A format breaks up the information into smaller, more digestable chunks, and makes the content seem less formidable to readers.
Question: But don't you need at least two people for this kind of format?
Answer: In the news media, Q & A means one person asks questions and another person answers. But, in a business writing context, Q & A also can mean the same person asks and answers.
Question: Can you give a real-life example?
Answer: Sure. I wrote one to promote my book, A Manager's Guide to Newsletters: Communicating for Results. In that case, the Q & A provided an insight into my motivations for writing the book, and its evolution from a descriptive to a strategic approach. The material might have been handled conventionally, but the Q & A gave it a ring of detachment with inherently more interest, I think. You can evaluate it for yourself, at:
http://www.managersguide.com/unique.htm .
Question: Is there anything special about writing a Q & A?
Answer: I think a Q & A can take many forms, but generally I'd recommend that you use a conversational tone if possible. By doing that, you'll embrace the conventional sense of a Q & A, which is a discussion between two people.
Question: Did you write this Q & A by yourself?
Answer: Yes.
Question: And who are you?
Answer:
The Power of 'because...'
"Do it!", "Do it now!", or "Do it because..."
Why Write Down Your Ideas?
Whether you're a manager, professional, or entrepreneur you need to think ahead. When you do it in a formal sense, it's called it planning, when you do it informally it's something like speculating.
How to Connect Features and Values
"Buy this magazine or we'll shoot the dog," went a memorable cover for the satire magazine National Lampoon many years ago. On the cover, along with the threat, was the picture of an attractive dog with large sad eyes - and a pistol pointed at its head!
