Small business means small impact, right? Not necessarily. Your perspective on this makes a big difference. Let’s get down to the core question. Can you have impact with your small business?
Small business means small impact, right? Not necessarily.
Your perspective on this makes a big difference.
Let’s get down to the core question. Can you have impact with your small business?
My answer to that question is, yes!
If you can take that in, you can stop reading now. If you’re still skeptical, but have hope, read on.
Size doesn’t matter when it comes to having impact with your business.
When I first started my business 22 years ago, I didn’t begin just by learning the ropes in finance and marketing and setting up systems. Along with that and at the same time, I used a visioning guide.
That book and the mentor I had at the time led me through a process of defining what was important to me in my business, what I valued, and how I wanted to have impact as well as abundance. I wanted a business, even though it was small, that made a real contribution in the lives of people every day.
Through a clarity of purpose, you can have a substantial impact with your small business. Imagine the effect of a focus on impact on how you treat a supplier, employee, or vendor. You already have impact on them, just by how you show up, by how you choose to treat them and handle your relationship. How you show up for every person in your business is a big part of your impact.
You and your business have so much to offer even when your business is small. Your awareness of that informs your and your business’ growth.
Are you having the impact you want to have? If not, you can change what you offer and how you offer it until you are much more in alignment with both your own desired impact and what people want.
We often think about companies and organizations like non-profits that are focused on social change as being the ones that are concerned with their impact. A phrase I often use is, ‘impact: it’s not just for social enterprises anymore’.
There are many small businesses successfully operating in this way, having as their focus the impact that they want to have. Not just successfully: they actually do better than companies that only focus on profit.
Being conscious about the impact you want to have means you can exercise it. That’s why I have a process that my clients go through to define their intended impact. When you’re conscious about the impact you want to have, you can make decisions in your business, and your life, that really reflect your desired impact.
You can show up in your business every day with that in mind, and make a real difference, the difference you want to make.
So I hope this has you thinking. Your impact doesn’t have to be limited by the size of your company. You can have impact in and with your startup or your existing small business.
You already have impact, just by how you show up.
Do you want that impact to be just profit, or do you want to make the world a better place? You can.
By making the impact you want to have conscious, your impact will grow as you make decisions that allow you to put that intended impact into action.
There Is Such a Thing As Too Much Free Content
When you fundamentally reexamine your marketing strategy, it’s very freeing. You can focus on what’s most important.
Do Your Prospects and Clients Really Know You?
People buy from those they know, like, and trust. How can you help them get to know your business? How can you build their trust?
Postpone Your Impact, and It May Never Happen
Life will always get in the way, if you allow it. We can put ourselves in a holding pattern too. For a long time, I put off starting a podcast. I’m not ready, I said. I don’t know how to do it, I said. I’m scared to do it, I said. I’ve got too much going on, I said.
