Normal 0 You’ve probably seen a display of impulse merchandise in every retail store you’ve been in, and if your store doesn’t yet include one or two ...
You’ve probably seen a display of impulse merchandise in every retail store you’ve been in, and if your store doesn’t yet include one or two of these types of displays you could be missing out on lucrative revenue!
The best kinds of impulse merchandise items are generally small, low cost items customers can easily grab and not feel guilty about purchasing once they’ve left your store. Candy items and small novelty toys for their children are some of the most popular kinds of impulse purchases, but as you’re deciding what kinds of merchandise to include keep two points in mind:
Below are three ideas for creating your own or purchasing pre-filled displays or retail impulse displays for your store.
Countertop Displays Are Ideal for Retail Impulse Purchases
Countertop displays are the most ideal for retail impulse purchases, and for two reasons:
You can find pre-filled displays racks for your countertops filled with popular candies or novelty toys. For example, many distributors provide store owners with a selection of pre-filled lollipop trees and plastic containers filled with candies like Jawbreakers or Gumballs.
You can use common display fixtures such as colored or clear plastic containers, revolving bucket racks, post card racks, spinner racks, or pegboard displays to create your own impulse purchase display.
Create Floor Displays Near Your Countertop for Retail Impulse Purchases
Although countertop displays are best for retail impulse purchases, they’re not the only options. You can create floor displays throughout your store – and especially near your store’s checkout counter – with impulse purchases in mind.
As with checkout countertop displays, you can find floor display racks already filled with impulse purchase merchandise or you can combine the same kinds of racks with your customers’ favorite candies and novelty toys to create your own retail impulse purchase displays.
Hang Wall Displays Near Your Countertop for Retail Impulse Purchases
Wall displays of impulse purchase merchandise are similar to floor displays – they’re not quite as ideal as countertop displays but, positioned near your countertop or in an area often frequented by the kinds of customers who enjoy that particular merchandise, they can be rather effective.
You can find wall display fixtures already filled with popular candies and novelty items. Usually, these fixtures include levels of buckets filled with impulse merchandise and are designed to mount on your wall.
If you already have wall display fixtures such as slatwall fixtures and acrylic containers for hanging, you can create your own wall displays for retail impulse purchases.
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