Currently, corporate real estate giants are massively entering the flexible office space sector, including the global coworking market - one of many significant insights of the recently held Coworking Europe 2018 in Amsterdam.
Following global corporate real estate giants as Colliers International, American JLL and British Savill, the world’s most extensive commercial real estate services and investment firm CBRE is the latest to launch their coworking brand.
Opening in 2019, the new flexible workspace company Hana is ready to provide flexible office space and coworking memberships under management agreements with landlords.
These years, the coworking industry, in general, is having an significant impact on the performance and utilization of corporate real estate. Landlords have been making remarkable investments into their coworking spaces
With the major corporate real estate companies´ investments and commitments to the coworking market, it is no longer unusual to see and handle coworking spaces of up to 10,000 square meters.
Boiling market
At November´s most intriguing Coworking Europe Conference in Amsterdam, coworking insiders were speaking of independent coworking versus corporate coworking.
"Today´s coworking market and industry are boiling and evolving globally. Still more new providers of fancy fashionable coworking environments join the markets," MatchOffice COO, Martin Roerholt, states.
"And the small coworking space providers seem to appreciate how the stronger brands of the corporate real estate market´s big ones are generating and driving new potential customers into the market, leading everyone to a positive outfit,"
As coworking industry evolves, and competition is sharpened, many providers worldwide begin to segment their brand. By focusing on niches, coworking environments can create communities of like-minded businesses that support each other and develop a shared economy.
Working together in shared spaces and environments naturally developes mutual opportunities, often discovered by chance, for additional revenue streams and support for members.
New niches
"When targetting particular types of potential coworking users and members, you will achieve a form of a niche in something that is already a niche industry.
Tech-based coworking communities have been around for many years, but now, coworking for blockchain-related companies (eg, the provider Primalbase), cryptocurrency, all-women, medical, gamer coworking turn up everywhere.
In future, coworking and similar shared environments will definitely evolve into even more specialized niches concerning their target audience. Market segmentation, as well as growth into niche markets, are signs of a maturing real estate industry," MatchOffice COO Martin Roerholt adds.
As another result of this maturation big corporations like IBM, Verizon, KPMG, Microsoft and many more are currently moving into coworking environments testing the coworking spirits and benefits.
Companies with more than 1,000 employees today represent 25% of WeWork’s annual revenue. According to WeWork that number increased by 250% in 2017, and the American coworking mastodont provider calculates to maintain continued growth in this market segment.
Coworking Europe success
At this year's Coworking Europe conference - the largest international event dedicated to the coworking industry - held at the amazing B Amsterdam startup ecosystem about 500 participants, including many co-working space operators, met to exchange ideas and search for new solutions.
https://www.matchoffice.com/store
Client Survey 2019: Dedicated coworkers and flex office users still stick to private spaces
The tremendous rise of the flexible office space market, including the coworking revolution, is rounding off another record-breaking year - however, a significant number of flex office users yet seems to prefer the privacies of the conventional office.
Latest findings: Office workers want fresh air and comfortable light before fancy fitness facilities
Today´s office staff sets basic needs such as excellent air quality, natural light and freedom to customize their workstations higher than fitness machines and advanced wellness programs in the company gym.
Voice-activated personal assistants impatient to turn your smart workplace even smarter
Your family back home may already communicate closely with Apple´s Siri, Google Assistant or Amazon´s Alexa. At this moment, all these voice-activated personal assistants are eager to enter your workplace also and make your office spaces even smarter.
