As an entrepreneur your job is to build a company that is bigger than you, that is dependent on systems and not a particular person or talent. Every week you should be getting closer to the goal of your business not even NEEDING your presence.
Most people who start a small business are NOT entrepreneurs. They are technicians having an “entrepreneurial seizure”. What Gerber means by this is that most people are good at something, at creating an experience, providing a service, or creating or distributing a product, and then they think to themselves “Because I know how to do the work, I can create a business around it.” In short, these people almost always end up creating a job for themselves.
The single biggest task of an entrepreneur is to take other tasks and reduce them to simple, duplicatable systems that do NOT require the attentions of the entrepreneur (or even any special individual if possible).
99% of small business owners think the answer to more work/business is to hire more people… the few entrepreneurs that are truly the MOST successful look at growth and busyness as the very time to consolidate efforts, use technology, brainstorm and implement systems.
The “system” of a business can be and SHOULD be its #1 product (this makes a business SALABLE) and is the reason why some entrepreneurs can sell a company and within months be running a different one. The “system” MUST be broken down into smaller systems: admin system, distribution system, marketing system, contact management system, customer service system, etc. è all of these together should be aimed to support and buttress ONE system, the “selling system”
Systems manifest VISION. Get the picture of the puzzle FIRST, and THEN put the pieces together. You never know where the pieces are going to come from so don’t fret over one piece that seems to be missing and you never know when you’ll lose a piece and need to improvise so don’t throw away the “box” (puzzle box with what puzzle together supposed to look like, Gerber equated to the mission/vision of business, not letting it get stale)
A lot of people once believed it was “impossible” for regular, everyday non-millionaires to invest in the big-time financial arena of commercial real estate. They were wrong! Join millionaires and non-millionaires alike doing just that at with HIS Real Estate Network. Join us for an upcoming live event held regionally across the United States:
How to Align Your Business with Government Programs or Non-profits for Joint Ventures
What would you do if you were attempting to align my business with government programs or non-profits to form joint ventures? It’s a good question—one that will require some out of the box thinking to be effective.
Create a Swipe File for Future Marketing Ideas
There’s nothing worse than staring at a blank page and trying to come up with some new creative marketing ideas. That’s why I suggest that you create a swipe file of marketing ideas. What is a swipe file? It’s an electronic library and written published library of ads you’ve seen that get your attention and compel you to respond or others around you to respond in the perfect way that ad is positioned to do.
Real Estate Investing Research: Things to Look For
Real estate investing research is so very important. Clarity in the real estate marketplace is power. Professional investors have it. Speculators and novices are always seeking for it. It’s why professional investors who understand the real estate market cycles and know how to research real estate markets can make more money in the longer term than speculators and ‘flippers’ can make in the short term. Gaining this clarity in the real estate marketplace is a function of examining hard data and asking objective questions of it.
