Customer Communication Guidelines for Amazon Seller

Amazon is currently the world’s number one online selling platform. eCommerce has never been better over the past few years, and online buying has increasingly become a part of our daily lives.

This is exceptionally true for Amazon’s customers. Nowadays, if you need something, all you have to do is search for it on Amazon, purchase it, and you’ll have it on your doorstep within a day or two.

As a seller on Amazon, communicating with your customers is one of the most critical factors that will determine the success of your business on Amazon.

Communication is basic human psychology. We need interpersonal communication in our daily lives. The more significant it is, the more impactful and fulfilling it is.

For Amazon, their customers mean the most to them, rarely more so than their sellers do. So if you are selling on their platform, it is only appropriate that your business is customer-centric.

Building your business a customer-centric one is the basis that will determine your success as a seller on Amazon. This will also determine the various ways you communicate with your customers.

Here are the best practices for Amazon seller to communicate with their customers:

Email Messaging

This type of communication usually happens through Amazon’s Buyer-Seller-Messaging service after a customer has bought one or more products from your business.

Keeping your customer updated on the status of their orders, shipment, and delivery through follow-up emails are essential. The messages you send to your customers should also include content that will add more value to your customer. An example would be a personalized message thanking them for purchasing from your business.

You can be creative in how you approach your customers through email. You can attach a message on how your customers can fully utilize your product or even add a coupon code that they can use on their next purchase, as long as it is within the guidelines of Amazon.

Social Media

The growth of social media in the last few years has been tremendous for businesses. Sellers often use social media for marketing their brand to create a strong presence by interacting with customers online.

If you are considering using social media ads to promote your products, everything must be the same from the product you are advertising, from the images to the description.

There are various ways you can achieve this. The most common way is to create an ad unique enough to cause a customer to look at your ad via an inviting headline or an eye-catching image.

With social media, you can influence your customer’s buying decisions.

Exceptional Customer Service

We all know that exceptional customer service is the way to your customer’s heart. Providing them information about your products, taking their orders, responding to their complaints, and even processing returns will surely benefit your business.

This is considering the most direct form of communication that you will encounter with your customers. Nevertheless, customer service is an incredibly vital factor in how your customers will think of your brand overall.

Providing excellent customer service will increase a level of value to your business that will keep your customers loyal and possibly make them repeat buyers.

Whether you carry out the customer service yourself or have a support team doing it for you, it’s significant that you focus on augmenting your customer’s experience when they interact with you with an inquiry or an issue.

In addition, using a friendly and personalized tone when communicating with your customers is a plus. Without exception, make them feel that you are on their side and heard.

Direct Mail Advertising

Direct mail is still going on these days. And it is considered one of the most powerful methods of communication. Direct mails tend to be opened 100% of the time. Utilizing direct mail like thank you notes or postcards can set the tone of the relationship with your customers.