Deer has lot to teach the corporate employees

Being abnormal (above normal/superior/uncommon) is always an advantage.  This essential message the corporate and its employees must learn from the behavioural idiosyncrasies of male deer during its breeding season.  How should the term abnormal be defined or described or understood in the present context?

It should be understood as how one can work or create the steam or ingenuity which will yield result much above the effort or expectations.  An uncommon result or above normal thinking capability alone will get recognized or could make a difference in the organization.  Uncommon thinking only transcribes innovation and creativity.  In the normal sense, people tend to do the same job may be with greater perfection or skill and claim that they have made great difference. 

The best example very commonly we can see in the industry is about the general behaviour / the work style of formulation chemists in the R&D setup in some FMCG industry.    The formulation scientists more often make a shampoo or cream formulation with some incremental changes in the ingredients and would claim it to be a great innovation.  Sometime, the entire department may support such an endeavor as a ‘master piece innovation’ worth protecting through patent filing.  Interestingly, none of such ‘me too’ formulations or efforts shall wins the heart of the customers nor will make any significant difference to the organization as a whole.

Can such approach be called as ‘abnormal or uncommon’ one?  Such efforts are worst than common or ordinary.  

The principle of being abnormal alone will get recognized or could make a difference is well known to many animals.  The male deer species exhibit different types of behaviours during breeding season.  The key point of catching the attention of the female deer is through the antlers.  The size, the type and the elegance of the antlers only determines their selection by the female deer.  

The male deer usually tries to do many things to catch the attention of the female.  To invite her attention, they usually gather plants, leaves, twigs in their antlers to exhibit an abnormal appearance or gesture; thereby they can win her attention.  In the selection process, wining the attention is the first step in winning her heart and that can be achieved only through being abnormal / uncommon or above normal, male deer knows it.

The point to be remembered is that the purpose of male deer is limited to winning the female deer and hence such abnormal display is enough and sufficient.  But the corporate employees should understand the meaning and the context of ‘being abnormal’ properly. 

It is not about the physical or behavioural abnormality they should focus on, but the intellectual or creative abnormality only they should be aim for.  Deer is doing its best to win, are you?