The first time I introduced myself on an online forum, I was taken aback by the barrage of feedback that was more bitter than sweet. This experience led me to ponder on the practice of network marketers criticizing other Multi-Level Marketing (MLM) companies to promote their own.
In my view, it's counterproductive for network marketers to disparage other companies. While it's perfectly acceptable to present others with the opportunity to explore your company, resorting to ridicule and criticism could potentially alienate promising prospects. A savvy business person is always on the lookout for new and promising ventures.
It's safe to say that most, if not all, companies offer individuals the same thing - an opportunity to build wealth.
To illustrate that the industry is large enough for everyone, let's consider some statistics from the U.S. Census Bureau for 1997 (the most recent year for which data is available):
Before affiliating with a company, I conducted extensive research to ensure it was the right fit for me. It's important to remember that each person's level of success is factored in when they consider Network Marketing as a whole. So, when thousands of people fail to succeed, it can distort the perception of the entire industry.
Of course, people have had bad experiences with different companies. If you've had a bad experience where the company is at fault, take the proper procedures. Notify the Better Business Bureau, the Chamber of Commerce, and your friends and family. However, ensure that it's the company's fault before spreading negative publicity.
If you believe your company is the "best" in the industry, that's great! Offer people the opportunity to explore what you and your company have to offer in a positive way. Don't undermine other people's dreams. They might not choose your company; they might choose a competitor's. But remember, there are thousands of companies to choose from and millions of people.
