Entertainment & Media Companies are in limelight in UAE
Tax-free land in Dubai for business ventures is like a cherry on top. It is ideal for a business startup as tax and different legal liabilities create upheavals in the run that are often hard to handle in the initial settling phase.
Dubai is a land of services,
trade and tourism. Price Waterhouse Coopers recently presented their business analysis about MENA regions, which states that MENA region especially Dubai avails, the highest growth rate of the Entertainment and Media market across the globe. This is majorly because all leading media companies, channels and print media companies have developed their headquarters or bases in Dubai for better coordination, updates and communication from all corners of the world. For the next five years, 16.5% of growth in Entertainment & Media market is expected per annum in the MENA region. India and Turkey are also showing competitive growth in Entertainment & Media industry and it is predicted that in the coming years, these two countries along with MENA region would do a lot better than the markets of North America and Europe. Effective and economical labor in these countries is one of the main reasons for a higher growth rate as people from India, Pakistan, Bangladesh, Palestine etc. are pouring in to work on much reasonable pay scales. Moreover, the government of UAE and Dubai has legalized working and tax-free policies for foreign professionals, investors and labor that allow them to enjoy 100% ownership in UAE free zones.
UAE free zones aggravate media and entertainment industry by providing tax-free land in Dubai, which is one of the most attractive destinations in the world for Entertainment and Media Industries. Currently, UAE is leading with the largest Ad spend market in the whole of MENA region and it is expected that the growth will boost in the year 2013 and onwards. Thus, UAE provides ample business opportunities and it is still the easiest, but strategic destination for all types of media business ventures. 80per cent of the AD Spend in the MENA regions goes to Electronic and Print Media. However, since 2009, internet and social media has shown tremendous growth in providing a flexible and strategic platform, especially for younger population.
In Middle East, Media and Entertainment is heavily inclined towards the youth. 60percent of the population in all GCC countries is below age 35 and a rapid increase is seen in the high-speed broadband which tells us that digital age is about to penetrate and take over with full force in the next few years. A rise in high-speed broadband from 18.5 % to 38.5 % is seen and expected to go beyond until 2014. Likewise, a sudden increase in Internet penetration is observed from 39.7% to 64.3 % within a span of 4 years. This colossus increase in broadband and internet usage indicates a fresh stimulus to digital media sectors such as social media marketing and interactions, mobile applications, online marketing and Arabic web portals amongs't urban and rural MENA regions.
Being the most touched tourists spot in Asia. UAE, especially Dubai has a lot of potential for businesses like servicing companies, media, trade and tourism. If you are likely to startup a business venture, do not forget to assess the land of UAE as your business destination as it is still the easiest edge among all other GCC countries or cities to kick-start a business venture or to implement your self-planned business model.