Freebie Items and Kids

While promotional gifts are an excellent way to get an individual's organization known, not many companies take kids in to thought. Though it is common knowledge that corporations do not sell to kids, it does not mean that selling on something for a child would get by their parents' notice. In fact, an adult that has children will pay far more attention to what their kids own or are playing with than they would their own purchases. A kid will not necessarily play with a key chain, mousepad, or any of the more adult-oriented promotional items that businesses tend to give out. However, it is not overly expensive to order bulk stuffed animals or childrens' sweaters and have them emblazoned with a entity's emblem or look. A parent will notice and remember that more easily than they would if the emblem was on a pen or coaster. People remember something after they have seen it seven times or more, and when a child owns something, it will definitely be noticed more than seven times.

People are also more apt to notice and pay attention to something that stands out to them. Average freebie items just aren't that interesting or exciting any more, because every brand that does use free products tend to use the exact same kind of freebie that every other business does: pens, pencils, mouse pads, magnets and coffee cups. These gifts have become very boring and commonplace, which means that they no longer serve as decent promoting materials. Even though something such as these gifts have been proven to work as a supplement to other forms of marketing, they have become overused and average. A corporation that wants to market to people that have children should get inventive. If they do not wish to spend money on stuffed animals or sweaters, then they could use brightly-colored, inexpensive plastic toys or even playing cards in order for their organization's name to be seen.

Parents may not immediately take notice that the toy they got for their kid is emblazoned with a organization emblem, but that does not mean they will ignore it- especially if it is eye catching or outside the norm. While it is a little more costly to promote toward children, the risk is not too high. Like all promotional materials though, it is important to only use the merchandise to supplement promoting- freebie items alone do not make a very results driven advertising objective.