Clients LOVE experts. Everyone wants to hire a guru. Here are 7 steps to help you position yourself as “The Expert” in your field, so you can PULL clients to you.
You don’t have to struggle to attract clients, you can use your expertise to PULL clients to you.
So how do you let your ideal clients know you are the expert in your niche?
LIVE your expertise. Living as the expert you are, is a great strategy for getting clients.
Be Genuine. After all you are the genuine article.
Flaunt your education. Let potential clients know about your credentials, certifications and experience.
Be clear on the BENEFITS of working with you. Let your clients know you understand their struggles.
Share your knowledge. Get involved, write something. Make yourself known by blogging, writing articles, or publishing a newsletter.
Use your expertise to solve problems. Shine a light on how your expertise can solve your client’s problems. Participate in your networks both offline and online.
Create a portfolio. Collect samples of your work, testimonials, photos, etc.
Self-Sabotage: How Mindset Affects Your Business
Your mindset can affect your business. Are your beliefs sabotaging your success?
Stop Blaming the Economy and Start Taking Action!
If your business is not thriving like it used to, it's time to stop blaming the economy. Remember, nobody knows exactly how long this economic downturn will last, and some elements of the recession may be here to stay indefinitely. So it's time to adjust to the new climate. Here are some things you can do.
Use Google to Grow Your Business
Google provides several amazing tools you can use to help grow your business. When exploring these tools, many of my clients are surprised at the wealth of free information available. While big companies have market research teams who gather and disseminate data, you can do it all on your own with a little effort. With these tools you can conduct great market research that makes getting clients and creating a successful business a lot easier.
