The corporate gifts you give to your employees will again be different to your customer corporate gifts. Your staff Christmas presents will be an extra special and personal thank you, for sticking it through thick and thin throughout the year. These corporate gifts won’t have marketing or promotional motives – the difference being that promotional gifts focus more on practicality and necessity, while a thank-you gift is much more heartfelt.
Never underestimate the power of corporate gifts. Used strategically, corporate gifts can do wonders for reinforcing brand awareness, improving your reputation, and reminding your employees, clients and customers of their continued importance to your business. Thinking outside the square and adding your own personal touches can make your corporate gift giving even more powerful, ensuring you won’t end up in the rubbish with all the banal corporate gifts from your competitors.
Whatever you do, do not send your customers/clients a boring notepad for Christmas. Notepads, calendars, umbrellas and mugs are typical and very effective promotional products, but you should reserve them for other occasions. For a Christmas corporate gift, send something a bit more special. For very important persons, an expensive, personalised pen is a great corporate gift, as are bottles of wine presented in personalised wine boxes. Approach a printing services expert and ask about your personalised printing options. Most likely, they will be endless – as printing companies can print your logo on just about anything: usb sticks, bottle openers – you name it!
You may also want to send something cheap and heartfelt to your billions of customers around the globe. Giving Christmas corporate gifts to your regular customers is an important way to show your gratitude, and it will also make them really want to use your business in future. Something simple like a personalised Christmas card, adorned with their name and signed with yours, can be quite powerful. For a guarantee of a return, why not offer them a special online discount code in the card? Personalised Christmas cards are not only a special way of saying thank you, they can also be immensely profitable.
And now your staff. The corporate gifts you give to your employees will again be different to your customer corporate gifts. Your staff Christmas presents will be an extra special and personal thank you, for sticking it through thick and thin throughout the year. These corporate gifts won’t have marketing or promotional motives – the difference being that promotional gifts focus more on practicality and necessity, while a thank-you gift is much more heartfelt. You might choose high-end corporate gifts as an incentive for high performers, or maybe something which they can share with their families to help the festivities along – like a voucher for food or wine. It is always best to make sure all employees feels equally special from your corporate gifts, whether or not they have been noted for over-achieving.
You shouldn’t feel as though your options for corporate gifts are limited – corporate gifts can entail anything and everything you’d like to send out to your valued people. It is however, important to distinguish between average promotional corporate gifts and Christmas corporate gifts.
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