There is a new trend on the horizon in the fashion industry – Growler Koozies.
Fashion gurus attribute this trend to the growing tendency of individuals to make a fashion statement. While some do it through stylish clothes, others do it through expensive accessories, some do it through sheer physique and some use stylish and fashionable Koozies.
The Global market for Koozies is increasing
The global market for Koozies is estimated to be USD 250 million and growing at an average rate of about 4.6%. While there are various reasons for growth and each expert cites different reasons, there is a consensus amongst most of them that the growing affection towards using Growler Koozies as objects of style and fashion by people is the single most factors contributing to the increase in demand for Koozies.
The media perceives Koozies as fashion statements
Today one comes across several articles and write-ups in newspapers, magazines and on the internet about the fact that Growler Koozies are fast becoming an expression of the tastes of a person and in this way can be construed as a fashion statement. Some media sources have even gone to the extent of saying that a Koozie is an embodiment of the personality and character of an individual and merely by looking at the Koozie that is being used by an individual one can see through and form an opinion of the person.
Colours of Koozies characterize the nature of users
For example the colour of the Koozies is the biggest indicator of the characteristics of the user. Dark coloured koozies are considered more sober and users of such Koozies are perceived to be people who are serious and deep thinkers. Dark coloured Koozies that are in demand are blue, black, grey and brown. Sometimes there are also combinations of two or more colours that are used. On the other hand lighter colour Koozies are mostly perceived to be feminine and are therefore preferred by the fairer sex. These colours include Pink. Mauve, White, Peach and light Green.
Designer Koozies and theme based Koozies
Sometimes embroidery work or filigree work is also done on the Koozies to make them appear stylish. Koozies are also made to match the holiday season such as Christmas. These Koozies are usually prepared with a Santa face and are in the Christmas colours of red, green, white and cream.
Some Koozies are made out of material that is representative of the outdoors such as rugged cotton or woollen. This is to match with the character and spirit of people who have an adventurous nature and prefer living in the outdoors. Such Koozies have military colours such as olive or dark green and black.
Koozies with whacky themes are the ‘in’ thing
There are some users of Koozies who like whacky themes such as Woodoo or supernatural things. These Koozies have the colour combination or themes related to outer space or other galaxies or even planets and starts; but clearly stuff that is out of the weird and completely extraordinary.
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