Guide for Local Business Marketing Through App

Is any investment in marketing paying you nothing?

Its reason can be defective marketing strategies. Yes, there may have some flaws that hamper pitching for leads and conversions. The leading search engines-Google, Yahoo and Bing always suggest local business marketing. It proves incredibly effective to market your products or services online within the local Geo-location.

The SEO experts often follow guide to Business listing on Google Maps for gearing up visibility in the local market. This idea turns effective when it yields leads. Assume what if your business doesn’t tap the local market. This is where the local business marketing through an application comes into play.

Your listing on Google My Business will be a gold rush being run through an integrated application. The app has excellent accessibility through the mobile internet. A report by eMarketer validates this fact, revealing 63.4 percent global population will explore the mobile internet by 2019. As its repercussion, the mobile eCommerce sales will earn $2.32 trillion by 2021. 

Isn’t enough to prove that mobile app marketing is a cash cow? Of course, it is.    

App Promotion Strategies: How and What to Do?

Here are a few tips to fulfill your earnest desire of targeting a blockbuster sale through the app. These tips will scroll up your business’ visibility in the local market like a walkover: 

1. Wisely Choose the Market: Owing an application is an excellent idea of taking your business work in the market. Make sure that it’s responsive and fully optimized. Plainly speaking, the text should fit to the frame of all devices. After all, it attracts millions of users. Having any app presence doesn’t define your way to prospective leads. You need to mark it in the local market. Dive into a deep market research using online tools, like Market Finder. Such kind of research tools lets you determine:

• An initial list of suitable markets to target
• App marketing strategies based on a variety of data, like mobile usage, app revenue and payment modes
• Options for localization
• Target audience/Interested buyers
• Users, who installed your app, feeding reviews and talking about you on the social network

1. Research about App Culture: Every market has its unique culture. Many European and Asian countries recommend visa or credit or debit card for transactions. On the flip side, India’s SBI bank, for example, has recently introduced an app viz. YONO for making ATM withdrawals.

Such kind of culture shows a great scope for other similar apps for the counterpart banks.

This example epitomizes the cultural difference, which impact the way customers interact with mobile phones. 

You can track the app trend through these steps:

• Research app market of a particular location.
• Tailor app according to local culture and customer behavior.

1. Tailor the app: The cultural research assists you to customize your app. You make sure that it meets UX. You, being kept challenges into account, optimize your app. Besides, you keep an eye on the search engine marketing and algorithm updates. A little amendment can slash its Google ranking, if it fails to match its norms.

Indian market, for example, interacted with 4G internet on 10th April, 2012. It became a turning point for the app industry, as the data consumption multiplied by manifolds. It happened by leaps and bounds. The apps optimized as per 4G speed achieved an instant boom.

Apart from that, its price impacts customization. You can catch its value in the local currency through the Google Play Console, wherein:

• Its price value in local currency converts
• In-App Purchases (IAP) translates
• Its subscription fee converts.

1. Translate: Apps are a mode of interactions. The language can become a big barrier in bridging the communication gap. Therefore, your app should be transcribed in a local language. You should follow these steps:

• Identify the local language of the target market
• Unify the context of your customers
• Add guidelines to switch to local language.
• Integrate glossaries and live chat for assisting through UX.
• Switch to dedicated translation service of Google Play Console.
• The transition to local language should cover marketing materials and pan content, including videos.

1. Conduct Beta Testing: Once you’re done with all stuffs, conduct the beta testing of that app.

• Roll out your app for a small section of the public.
• Ascertain their feedback, as what their experience was, what challenges they countered etc.
• Scan its rating post-launch and its analysis.
• Get through reviews at a regular interval to know plus and minus points of your app and overcome its downsides.
• Tap new trends in the marketing world for promoting the number of downloads.