How to Become the First Choice for Commercial Exterior Painting Denver CO

Congratulations on launching your new commercial painting franchise. Now your attentionshould turn to establishing your presence in the local community. The fact that you’ve chosento go with a franchise for your venture into the world of commercial commercial exterior painting Denver CO does provide a lot of help in termsof name recognition. The rest will be up to you. Here are some tips that will help you get theword out about your franchise and be the first name people think of when they need theservices of commercial exterior painting service.

Make Sure Your Licensing and Certifications are Up to Date

As you begin to let people know you’re open for business, expect some of them to inquire about the state of the business license and what sort of training and certification that you andyour employees possess. Ideally, the answers to those questions will be easy to provide.Your business license is essential if you want to build a positive reputation and create goodwillin the local community. Simply put, there are many potential clients who will not give you thetime of day if they find out that you don’t have a local business license. Consider this to beone of the simple ways to demonstrate that you are committed to the community and chooseto be an active participant.In terms of training and certification, provide information about training on paint equipment,courses taken and completed, and any certifications granted by educational institutions. As a protective coating specialist, for example, indicates proficiency with equipmentand the skill to do a great job.

Stay on Top of the Latest in Painting Technology

The painting and coating industries are just as affected by technological advances as othertypes of operations. You want to make sure you and your franchise are on the cutting edge ofthose advances at all times. That’s true for a couple of different reasons.One has to do with the results people come to expect from your commercial and exteriorhome painting services Denver CO. Even if commercial work is your focus and residentialjobs are more of a sideline, you want a customer to have confidence in what you can do. Beingup to date on technology, as it relates to painting and coating will definitely be a plus in theireyes.Second, you want to remain in full compliance with the standards set by the franchisor. Inmany cases, this means being well-versed in the latest technology. Doing so keeps you ingood standing and makes it all the easier to ensure there is no interruption in the businessrelationship.

Develop a Strong Customer Service Ethic

Think of how you feel about a business if those who are supposed to be taking care of youtend to be dismissive or unwilling to listen when you have a question or concern. Do youcontinue to do business with that company? If you have alternatives, the answer is that youare more likely to try a different company and see if they will treat you a little better.The same is true with your painting business. If people call asking for contractors to visit theirproperties and provide quotes, those requests must be managed professionally. That includescourtesy to the callers. If there are questions or concerns during or after a job, they must alsobe managed with an evident desire to help the customer.Choose your customer service team members wisely. In many cases, they will be one of theelements that determines if customers think well of the business or would rather hiresomeone else.Think About Related Services Your Customers Might NeedWhile most of your services will focus on exterior painting for mainly commercial projects,offering other services related to building exteriors makes a lot of sense. For example,providing copper gutters installation Denver CO is a great way to upsell a customerwho needs some painting done. It’s also a great way to build a reputation as being a servicethat can provide more value for the money.Along with copper gutters installation Denver CO, think about adding some other services thathelp set you apart from other commercial painters around town. For example, awning removaland installation could be on the list of services provided. Waterproofing for exterior brick isalso something to think about. Tailor the options to the local market, with special attention toservices that your competition does not provide.

Develop a Reputation as a Communicator

Have you ever deal with a vendor or supplier who only communicated when you initiated theconversation? That can get somewhat tiresome for anyone, including local customers whoneed exterior painting services. In order to avoid falling into the same routine, it’s important tocultivate a reputation for staying in contact with your clients.Do make it a point to drop by when a crew is working on a painting job and say a word or twoto the customer. Phone to make sure things are okay and to ask if the customer has anyquestions. These proactive measures indicate that you genuinely value the chance to earnthe customer’s business now and in the future.Create a Unified Marketing Presence That Includes the Best Use of Social MediaMarketing will always be part of building a reputation within a market. As a franchisee, youhave access to a lot of the materials that the franchisor has already prepared. Make the bestuse of them on your website, your blog, and even your social media accounts. Run thosememes, display those ads, and feel free to create posts that draw on the information found inthose mailing pieces.

While you’re at it, don’t overlook making the best use of Google My Business. This handyresource allows you to call attention to services outlined on your website, post short reviews,and even share some images if you like. They can also include links that redirect people toyour social media posts or pages on your website. As this is a resource designed to promotebusinesses on a local level, you’ll find that it helps to get the word out about your commercialexterior painting Denver CO even to those who don’t use social media but do search forservices online.

Aggressively Network With Other Local Business Professionals

Networking with other business professionals is still key to promoting your ability to handle allsorts of commercial and house painting projects Denver CO. Join the local chamber ofcommerce and get to know other business owners. Sharing leads and providing each otherwith references is a great way to build your reputation and expand your client base. You’d besurprised at what can be accomplished at chamber meetings, dinners, and other events.Your goal is to make your painting franchise the most successful in the area. Take a good lookat all the resources at your command and put them to good use. As they begin to have apositive effect, you may have so many projects that it becomes necessary to expand youroperation.