How to Choose The Best Brand Name for Your Business

Putting up a business entails a lot of effort, time, money and resources. A part of this process just as important is deciding on a brand name of your new company. So as entrepreneurs, how do you select the most appropriate brand name for your business? Take note that this is an integral part of decision making since your firm will be stuck with it several years or more, that’s why it’s worth the effort if you really think about it.Make your brand or business unforgettable and catchy. Numerous firms have used the initials of their kids or even their own names combined with their spouses as their brands. There’s really nothing wrong with that, but for example, LK Enterprises or HCI Services don’t have that much impact, right? Though they may sound safe, they can be plain, dull and bland—something which you don’t like your brand to be, may it be located in UK or anywhere else in the world. First rule when it comes to naming your business—make it more unforgettable and if you can, make it more catchy.Your brand name can attractbusiness leads, close sales and get more repeat customers. Think about that when  you choose on what to name your company.Make use of alliterations. This is using similar letters from the beginning of every word. Generally, this is the first or second letters though any combination which works well (and sounds good, of course) will do. Corton Computers and Expert Express, both from United Kingdom, are some nice examples. Just concentrate on a single feature of the goods and services you’re branding.Name it after a geographical location or your own services offered. Now, this one’s helpful especially if you’re optimising your company website for the search engines. Some examples of these firms located in UK are Liverpool Office Supplies and Newcastle Plumbing.Have fun and great name recall with rhymes. There’s nothing even better and striking name recall than rhyming words. And you can use them with your brands. Aside from easier name recall, this could also establish brand awareness as clients and customers will tend to evangelize your business name with their  colleagues, families and friends.Not only that—you can also utilise rhyming for your slogan.A study by Princetown University found out that people were more willing to trust in rhyming slogans. With that information, your firm can have a lethal combination if you could rhyme your business marketing slogan with your brand name. Imagine how that will sound with your telemarketing campaigns! Not only will it be unforgettable, catchy, and with fantastic name recall, but one can that also summon people’s trust.Some great examples of rhyming brand names are Very Cherry (ice cream brand) and Roly Poly (sandwich shop)Despite these tips and suggestions, the most important thing is that you’re comfortable and happy with the name you ultimately come up with as your brand to represent your products and services. Most of all, make your brand name unique—it pays to research your market (and your competitors too!).It’s always best to be an original that stands out from the rest.