How to develop your news media interview

To the highest degree business executives are very good communicators. They're smooth-spokers, focused and control the room with their presence.
But when they confront a reporter they try too hard to be a perfect and after, when they check the video of the interview, they realize that they look and sound too artificial.
There are some points to help us, which all can easily follow :
1) Speak, don't declare.With reporters, hold the tone and tenor to that of having a conversation. Many executives have a marvellously elegant, lustrous style, but they'll exaggerate it in media settings and come across like they're campaigning for president. Experienced reporters are aware to business people who deliver or drip with techniques they evidently got from media preparation. This can have quite negative influence on the interview.
2) Don't try to make all swings a home run.The most beneficial manner to sound like you were trained by your PR department is to draw every talking point into all answers. Rather, integrate what you want to get throughout in context to the conversation, just like you do in real life. And make sure you're PR people assist you prioritize the key messages for each interview out of your communications strategy arsenal.
3) Slow down.Everybody tends to hurry on in interviews and demonstrations, either because they are tense or inspired in their intensiveness. Whatever the cause, try to remember to take a breath between passages. It will sense strange at first but it will serve on long run.
4) Be Narrative.Many people have a raw gift to tell stories, but in an interview they'll rarely use this gift.  Partly this is a matter of just going too quick, and partially is not having all those great stories integrated into your personal manner of narrative.  This is something you should work on invariably.
5) Hold a problem-solution perspective.Try to spell out particular problems and matters that your organization is figuring out. Reporters who have not operated beyond the newsroom frequently don't comprehend the full force of a corporation or organization. Speaking in terms of troubles and results will help them realize the value you produce for the people who matter most to your bottom line.
6) Prepare yourself for difficult QuestionsThe ordinary politician or business executive prepares for a media interview or press conference by brushing up with staff all the potential questions reporters may ask — from the apparent to the arcane.Such training is only marginally utile. Focusing preparation time on questions sets you in a responsive or protective attitude, giving way power to the interviewer.