How to Increase Your Spa Revenue in 2021?

According to the Global Wellness Institute, the spa economy worldwide is valued at $119 billion. This is enough to know that this industry has an enormous customer base and tons of service providers. 

Running a spa business amidst this massive competition could be difficult. To survive, spa owners need to ensure a constant flow of profits. 

But with the changing nature of the market, finding a long-lasting solution for running a successful business is near to impossible. Hence spa owners must be ingenious and come up with creative ways to keep their businesses running with a decent profit margin. 

To gain a head-start, read through the article to find some such useful tips to increase your spa revenue. 

• Expand customer base : 

The ultimate means of garnering new customers in the 21st century is through having an efficient online presence. It’s free, viable, and easy. Follow the below steps to get started :

1. Increase social media followers: Set up your Facebook,  Instagram page and post regularly. The key to running a successful social media handle is staying active to keep your audience engaged. You may post customer testimonials, product photos, procedure videos, the occasional ‘Happy new year’ posters. To truly connect and personalize your page share quotes and mottos you live by. This will help your audience feel more connected to you. Host live sessions with industry experts and or clients. Inform people on how the offered procedures and products are beneficial, give virtual spa tours. 
2. Create your Google My Business page (GMB): GMB is highly beneficial for both a starter and an established spa business. It increases your chances of gaining a customer when your business shows up in a search result on Google. You can also benefit from the other features included with the GMB such as Google Analytics. This will help you get an in-depth understanding of where your page stands among your competitors. Add features like Reserve with Google (RWG) to convert a lead into a client. This feature adds a reserve button to your business page, redirecting the lead to your booking page. 
3. Get creative: Upgrade your social media by adding a ‘Book’ button to your Facebook and Instagram profiles to redirect customers to your booking portal. This will help convert any interested audience to a client instantly.  

1. Retain customers: 

Retaining an existing customer not only saves time and energy but is also much cheaper. One does not have to go out of the way to find, attract and convert a fresh lead. 

The task, as simple as it may sound, requires a great deal of work. Gaining their loyalty is not enough.  As a spa owner, ensure your customers are happy with your service so that they don’t stray away from you.  

Some fresh ideas to retain your clients are listed below  :

1. Provide a personalized experience: Know what your customers like, dislike, and jot them down for future reference in digital customer notes. Use these notes to provide a personalized service to your customers. 
2. Get additional information by using intake forms: Ask your customers to fill out an intake form at the time of booking. Include questions asking them about any allergies, preferences, prerequisites they may have. 
3. Make it easy to book appointments online: Cut short the booking process, by letting your spa clients book appointments 24x7 from an online booking portal. You can also integrate it on your website to make it easily visible. Use booking software and upgrade your digital business space.  
4. Provide exceptional experience: Train employees to be friendly and nice to all customers. Also have fresh flower vases, ironed sheets, and towels to make every client feel special. 

1. Develop additional revenue streams:  

Another way of increasing your revenue is by adding additional resources to existing ones and creating multiple sources of income.

Some easy ideas to do so are listed below:

1. Boost retail product sales: A simple means of earning some extra bucks is by selling the products that you use individually. Train employees to upsell retail products to customers. Include product benefits in your conversations with the customers.   
2. Curate and sell home kits:  Get creative and make your own DIY home kits, the kits could range from being a basic facial package to a high-end pedicure and body glow kit. Prioritize safety especially during Covid times. Attract customers by selling an out-of-the-ordinary and safe experience. Get those products together, put them in an attractive box, and get selling! 
3. Expand the service menu: Ensure you have a wide variety of service listings on your menu. From the most basic and cheap facials to expensive gold facials. Make sure to include high-profit margin services as well.    
4. Provide online consultancy: Charge for your time. Consult newbies in the spa business, people far away from your city, let them in, on the tricks to a perfect massage, pedicure, etc. Customers cannot come to you? No worries! If you use Zoom, try using a zoom appointment scheduler to create and share a meeting automatically.
5. Start training batches: Share your skill with others interested in the same field. Start online training with a small batch of students and earn some extra money from home!

1. Reduce overheads:

Every penny counts! Making small changes like cutting unwanted expenses will have a substantial impact on your monthly budget sheet.

Some ways to do so are discussed below :  

1. Research and look for unwanted expenses: Run electrical appliances only when needed to reduce electricity bills. People often undermine the importance of details. Run intensive research of your inventory and day-to-day expenses to find these hidden, unneeded expenses and get rid of them. 
2. Run through your list of products and unsubscribe unpopular products: Be sure about the products you buy, cancel products that aren't selling and are unprofitable. Be updated and fill your store only with products that sell fast.     
3. Reduce overstaffing: Experiment working with lesser staff without depreciating the experience of your customer. Try some automation tools and software to make your life easier without hiring an additional staff member. 

Running a profitable spa business is all about running a quality business. Sell an experience to your customer by having quality service like no other. Be ingenious and ready to work smart. Do not hold back from trying something new. Run interesting campaigns, revise your menu, share your talent and grow your spa business like a pro!