Squidoo lenses are great way to spread the word about your interests, hobbies and passion. Not only because they are free to use but also because they...
Squidoo lenses are great way to spread the word about your interests, hobbies and passion. Not only because they are free to use but also because they have a one more important advantage that you can use to it’s full potential.
This advantage is search engines indexing.
Squidoo lenses come from high page rank website which makes them more likely to be indexed by search engines such us Google, Yahoo or MSN.
All online marketers know that the search engines traffic is the best quality one that the can ever get. Why? Because it’s free traffic and it’s targeted, which means that people find websites they need by typing particular search terms into search engines.
Taking this advantage you can get your free squidoo lenses to the top of search engines making your online marketing cost effective and really profitable.
Bit first of all what it takes to build good quality lens?
1. Well if you have some product to promote you should, do the keyword research for this product, to find the keywords that have high volume of daily searches and less competition (under 1 million of Google results).
2. Next you should create you lens beginning from the title for which you should use the researched keyword.
3. Next you should create some valuable content that will engage the reader. If the purpose of your lens is to promote particular product, then first you can write 300-500 words review of this product. It should explain all the features of the product and what kind of problem it can solve as people usually look for solutions and opportunities. And here remember to insert your keyword at least once in every paragraph. Keep amount of keywords decent but don’t overdo it to keep the quality of your content good as well.
4. Also you can bold your keyword a few times along the article and use it for the headlines and titles in your lens as well.
5. Finally right after the content you can insert necessary links, banners and images that will direct your visitor to the sales page of your product.
When you finally have your lens ready, you need to spread the word about it.
And here for search engines indexing purposes you should backlink to your lens from other sites using anchor text link which will be your keyword. This will speed up the process of indexing your lenses in search engines and allow higher rankings.
The best places to get backlinks to your lenses are social bookmarking sites, article directories, where you can submit your articles including the link to your lens at the bottom in the signature field.
Also you can make a posts on forums including the link to your lens in signature attached to every single post.
Another way is to post about your lenses on blog that you can run also for free.
So basically this is all about creating keyword rich lens and promoting it all over the web for this keyword. This way you will make your lens recognizable for this keyword by search engines, which will better your chances for higher rankings. In result you will get more targeted traffic to your lens and you will be able to generate more sales in result.
However apart from SEO optimization purposes also remember about the quality of your lens.
By mixing good quality content that will engage the visitor with good search engine optimization you will be able to make a living from Squidoo marketing.
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