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The purpose of wholesaler and retailer is to deliver quality products to their end consumers. While selling a cell phone, quality and consistency of devices counts a great concern for the end user. For this objective, wholesalers and retailers always look for the quality suppliers to retain the customer for the long time period. Is there a relationship between a supplier quality and consumer complaints? The most precise answer is Yes it is! Let me remind a well known fact about American markets of cell phones where cell phone suppliers have quality issues even after selling it at higher prices. The result was ultimately the frustration and inadequate behavior of consumer towards the products after paying such high prices.
Cell phone industry shows a fluctuation in demand of different products regularly. For this purpose, consumer and supplier, contract was introduced to obtain the better-quality results in this industry. Regardless of this fact and its solution, many consumers are still facing problems in their cell phone devices resulting in an increasing number of complaints to the wholesalers and retailers. This effect the image and reputation of a supplier but to a great extent, wholesalers and retailers have the worst effects in their sales. While explaining the contract of consumer and supplier, the serious issue is still on the chart which is comparison shopping. A consumer will contract with prices of a supplier on quality rather than comparison with other competitor's product because each supplier has its own contract prices and conditions, which adversely affect the profit volume of wholesaler and retailer.
To avoid such elements, wholesalers always select the quality suppliers. You as a wholesaler will go for the supplier who provides you services to study the post purchase behavior of consumer which is helpful for both wholesaler and supplier to work on the product. The company providing services to the consumer will be the top selection of a wholesaler. First, prefer the supplier with customer service representatives. This is the main stream of cell phone business that a consumer wants guidance on the product it uses. Secondly, Technical support by supplier to a wholesaler should be quick without any wait so that the damage could be recovered from both sides quickly. The consistency in service could be easily measured by the response on such a problem. If your supplier is quick in providing such service then your reputation in front of consumer is as a problem solver but in case of refusal of problem solving, a consumer get its trust from you which results in turnover of consumer to some other wholesaler or retailer. Similarly, the damage device should be repair with no long time. For example, some suppliers give warranties on devices, i.e. battery of 90 days so wholesalers should provide free warranty contract to the consumer with mutual contract with a supplier.
If these issues are solved by the wholesaler, the sales volume will be consistent. Selecting the best supplier is always a step to invest in consumer retention, which is the desire of every wholesaler in the market. Therefore, they should have proper knowledge of products and mutual consent of a supplier to earn the profit for itself and to the supplier.
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Giving Retailers Opportunity Through Wholesale Cell Phones
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