How To Start A Mobile Coffee Franchise In China

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For those who follow the news even in the littlest bit, know that China is nowhere near inexperienced when it comes to franchises. Every fast food enterprise, McDonalds, KFC, Pizza Hut, etc., have their names established in this country of mega growth. It’s no surprise that fast food does so well here with the majority of people rising out of poverty and joining the middle class. They need food and drinks. They need them fast. If you were to open a mobile coffee franchise in this area, it would also find itself in the spotlight of success. The following guide explains why and how you can put your coffee business in China and find yourself making millions.

 There are 1.3 billion people in China. This is a staggering number in comparison to what it was only 50 years ago. In a recent survey conducted by Mobile Coffee Franchise International, 50% of this nation drinks caffeinated beverages and most of this caffeine comes from coffee. Think about how rapidly your own personal business would grow in a place like this. There is no better place than China, which is projected to double its economy in the next decade. You will be serving coffee beans to the strongest country in the world.

Despite the rules and regulations of a mobile coffee franchise being quite clear in countries like England and the United States, grey areas start to appear when dealing with China. Global fast food businesses have noted that food challenges appear when regulations change multiple times in hands of different leaders. One specifically challenging rule is the enforcement of franchisors needing to invest in personal outlets before selling rights to other entrepreneurs. This means that your coffee business would have to need multiple storefronts and vans all operated by you before you a start giving the rights away to Chinese citizens. Your initial investment will have to be huge.

Franchising still leans on the side of being a new business plan in China and your mobile coffee franchise will need to be flexible to survive the changing scenery. The government will initially not know what to make of your automobile storefronts serving steaming hot beverages so you need to move in slowly. All business in China requires a level of trust from person to person so this is not an endeavour you can just start and quickly leave. 1 to 3 years of working in local major city markets is recommended before you start trying to franchise your coffee beans. Trust is strong but takes patience.

Mobile coffee franchise owners also need to be aware of the out-dated set of rules that the Chinese still work with. Despite stringent use of policy and law between city officials and business owners, there is still some behind the scene deals going on. A citizen’s own company for example could take your coffee trademark and your legal rights to gain back control could be little to none. It’s a risk to start up a franchise in China because it’s such a new market, but most business ventures don’t start off easy. As the timeless saying goes, why not go for risk if the reward will be that much greater?