What’s the difference between wannabe entrepreneurs and real ones? It’s in what they want to quit.
What a wannabe entrepreneur might say:
I want to quit.
It’s too hard. I’m not making enough money. I don’t like marketing. I’m afraid I’ll fail.
I want to quit.
What a real entrepreneur would say:
I want to quit wasting my time on unimportant things, and focus on the impact that my business and I could have instead.
I want to quit reinventing the wheel, and instead invent systems that will help things run smoothly in my business.
I want to quit worrying about the people who don’t like what I’m doing, the naysayers, and instead focus on the people who do like what I’m doing.
I want to quit focusing on money, and create a remarkable product or service that people want or need instead.
I want to quit waiting for people who will buy what I offer to appear, and go out and meet them, online or in person, instead.
I want to quit selling, and create community instead, real connections where people can get to know, like, and trust me instead.
I want to quit waiting for the elusive muse to arrive, and do the hard things now instead, because they need to be done.
I want to quit behaviors that sabotage my success, and be disciplined about new habits that create success instead.
I want to quit hoping, and instead start taking action, right now.
I want to quit worrying about failure, and start as many things as I can instead, to see what will work.
A real entrepreneur wants to quit those things that don’t serve her or her business and instead, do those things that matter.
What do you want?
There Is Such a Thing As Too Much Free Content
When you fundamentally reexamine your marketing strategy, it’s very freeing. You can focus on what’s most important.Do Your Prospects and Clients Really Know You?
People buy from those they know, like, and trust. How can you help them get to know your business? How can you build their trust?Postpone Your Impact, and It May Never Happen
Life will always get in the way, if you allow it. We can put ourselves in a holding pattern too. For a long time, I put off starting a podcast. I’m not ready, I said. I don’t know how to do it, I said. I’m scared to do it, I said. I’ve got too much going on, I said.