Some of your prospects will question whether there's enough substance for them. You can show more substance by sharing more dimensions to your event. Help your prospects get a better sense of the content available to them by following these suggestions.
"If you are not sure, speak to us…"
Sometimes prospects need to talk through their concerns about the relevancy of your content. Make it easier for them by saying "If you are not sure this seminar addresses your specific concerns, call or email the speaker or conference chairperson for more course details." Very few prospects will actually phone or email. Those who do will be more easily convinced by you. Those who don't will feel better knowing that you care about addressing your needs.
Interactive benefits
One of the most common comments made about events is that people learn more from listening to their fellow attendees. Take advantage of that sentiment by showing how interactive your event will be. In your promotional copy, stress the interactive activities whereby attendees will share their specific concerns at the start of the course so that the program leader can address those concerns in the presentation.
You could also provide "topic specific" round table networking sessions at lunch or have a "50 ideas in 50 minutes" session where each participant gives their best gem of advice for the group. Help your prospects see the substance that's beyond the typical agenda.
The Meeting Planner's Online Advantage: The #1 Myth about Online Registration Systems
We hear it over and over again. It's the number one myth about online registration systems that keeps many meeting planners from making their lives easier and their events more successful.
The Meeting Planner's Online Advantage: 6 Ways to Reduce 55% of Your Daily Workload
Industry-expert Corbin Ball estimates that only 20% of meeting planners are using online registration to its real potential. Meeting planners that are managing registrations using paper, emails, basic web-forms, in-house systems or installed software are doing 80% more work than they really need to be doing.
The Meeting Planner's Online Advantage: The Trick that Doubles Client Satisfaction by Doing Less
We all know that communication is the most important component in any relationship; and that can be applied to business as well. The more timely the information provided to your clients, colleagues and suppliers; the smoother your event will run and the happier everyone involved in your event will be.
