In addition to changing or adding new programs, speakers and events, be sure to keep your promotional copy and "voice" fresh as well.
Beware the fresh coat of paint
Before you scrape off last year's dates and slap on next year's information, think about what you would think if you got the same old, same old in your mail or inbox. Remember the teacher in Charlie Brown? You could hear her voice but not what she was saying.
Before you go to the printer
Yes, a fresh coat of paint will save you money versus a redesign. But beware, it can cost you more where it really hurts - in attendance - if you don't keep your marketing exciting. Consider the following changes when sprucing up your materials:
It can be so much easier to scrape and re-paint – but put a little elbow grease into your promotional materials and watch your efforts, well, shine.
The Meeting Planner's Online Advantage: The #1 Myth about Online Registration Systems
We hear it over and over again. It's the number one myth about online registration systems that keeps many meeting planners from making their lives easier and their events more successful.
The Meeting Planner's Online Advantage: 6 Ways to Reduce 55% of Your Daily Workload
Industry-expert Corbin Ball estimates that only 20% of meeting planners are using online registration to its real potential. Meeting planners that are managing registrations using paper, emails, basic web-forms, in-house systems or installed software are doing 80% more work than they really need to be doing.
The Meeting Planner's Online Advantage: The Trick that Doubles Client Satisfaction by Doing Less
We all know that communication is the most important component in any relationship; and that can be applied to business as well. The more timely the information provided to your clients, colleagues and suppliers; the smoother your event will run and the happier everyone involved in your event will be.
