There are a number of things people are not supposed to do. For instance, they are not supposed to litter the streets, they should not download pirated movies or download songs without paying for them.
But how often are these rules followed? The more appropriate answer would be seldom, assuming some people choose to take the high road. In the same manner, when it comes to business and monetary gains, the statutes and the rulebook are hardly ever followed. People indulge in so many below the belt tactics to put down the opposite party, be it colleagues, seniors or the competitors. Such kinds of unethical strategies are often used in disguise to harm the opponents, for example the recent case of the Qnet complaints.
The best way to make your business sore high and kiss success is to work hard. If one puts in a lot of sufficient amount of dedication and good management and marketing skills, it is not impossible to achieve scaling heights and reach the top. There are a lot of times when these companies try and come up with out of box ideas and concepts in order to promote themselves and their products. However, another road, albeit a low one, often treaded by a lot of companies is to try and think of ideas to malign the brand image of competitors and in turn bring down their brand equity. One of the classic examples to explain this particular point would be the report floating online about the Qnet complaints. Reading about the company and its case, it becomes evident that it has fallen prey to cheap tactics of the competing marketers.
This unlawful practice of sabotaging the business of the rivals is not new. It is an age-old technique. However, with the ever-increasing use of the Internet and the exposure that it provides, these practices have been on the constant rise. More than focusing on their own activities, the competitors are channelizing all their energy at putting down the market leaders in front of the customers. These are the kinds of things that seriously demean the entire concept of healthy competition.
Another major issue today is that the Internet gives the people a lot of power to spread news, even the wrong kind. Many people who fail to perform their duties or responsibilities are confidently able to spread wrong reviews and reports about organisations that they have been associated with. As it is said, one black sheep can taint the entire flock, one wrongly written review can create some pretty serious damage. A lot of people read reviews these days before they interact with a new organisation. Wrong reviews are just as unethical as they do not give the masses a real picture. This is exactly what happened with the case of Qnet complaints; wrong reviews put people in a confused place.
All in all, the internet is a very powerful medium and should have some stricter guidelines. With its widespread reach, it can as much work against us as much in the favour, especially when incidents like the Qnet complaints are concerned.
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