Keep a Watchful Eye on the Gains of Nike in Olympic

The non-official Olympic supporters Nike obtained the most attention.
They cooperated to establish a QQ love wall - wish happiness to Liu Xiang. At that time, every day tens of millions of Internet users in Tencent online understood the game situation. Nike use the special complex the Chinese spent on Liu Xiang to let his own brand get the maximum exposure. The second day, newspapers of Beijing, Shanghai, Guangzhou, etc covered the messages that the Nike stood in the side of Liu Xiang resolutely. The messages leaded to theatrical results which converted the adverse imagination to be goodness. Although the intercourse medium had not gone into the mainstream perspective in 2008, Nike had already known how to make the methods of pouring out sentiment for the public and how to set up interactive terrace to show its trademark. The data show that during the 2008 Beijing Olympics, Nike in China and worldwide sales were up 53 percent and 10 percent. This proved the success of Nike's marketing strategy.
This year, the use of social media in the Olympic Games will be subject to many restrictions. The Organizing Committee has banned athletes to publish any pictures and videos on the network, so that non-sponsors use the opportunity to be photographed. In the period of the competition the spectators can as well as not release photographs of the scene with the Twitter and Face book. But the marking policy of Nike is so various that it can often discover a new theme and window. Overall, the Nike has inferior position of not becoming the Olympic supporters, which stimulates more afflatus and originality.
In the east end of London box park, Nike establish digital experience retail center. The center is an occasional shop set up for the Olympics. In addition to selling and wholesale products, the store also has a series of digital and social media features to help people experience the Olympic Games. In the store, people can see their digital reflection of a movement sensing devices. Nike believes the combination of digital services and interactive multimedia experience will be the trend of the future retail development.
No matter in the progress of commodity and marketing policy, the demand of the young man of new media times have gone to Nike's view. In 2011, Nike's total marketing budget reached the highest point of $ 2.4 billion in its history. The action that Nike increased investment in the network marketing show that Nike is not only limited to propagandize brand through advertising channels, but also through making more connections and the deep interaction with consumers.
Now, the question Nike need to deal with lies on how to produce the quick effects of spreading such as the Liu Xiang event in Beijing Olympic Games in the condition that the Organizers make so many strict limitation. The Nike sponsorship of the U.S. men's national team will be a big focus. On the impact of intercourse medium, which ideal operations will happen by using the edge ball? As the game's launching, the result will also be announced one by one.