List Building Techniques - #5 Properties of a Perfect Video Squeeze Page

Are you in a situation where no matter what you do, your opt in list doesn't grow? Then you probably have not tried video squeeze pages. Or if you have then you page is not perfect.

If you belong to the first group of people, then you should consider getting yourself one as they are worth their weight in gold. This is article is meant for people of both groups.

First, I must define what a perfect Video squeeze page is and what its attributes-are

1. It has video which ideally addresses an issue. A person who makes queries on search engines would need an answer to a question. Your squeeze page should address that. Hence your video should be centered along those lines.

2. It has text and headlines that are complementary. The body is not very long as it defeats the purpose of having a video.

3. The video gives a sense of flow. Professionally made videos introduce the marketer to the visitor and portray the issue. They then go on to introduce the solution i.e. the product and give reasons as to why the product would be beneficial. This scheme is only a general outline. A designer would be able to come up with several good concepts.

4. The editing does not show. A video made by a professional does not look RAW. It is smooth and the audio is crystal clear.

5. The video and the player do not obscure the opt in box. If this happens then the whole effort goes in vain.

The reason why many video squeeze pages don't convert is, they are all template based. Templates are basically copies of other pages modified. A visitor is always looking for something new. If he sees a page that appears and feels similar to what he had seen before, then he would simply quit the page.

Hence to make conversions and ensure that your list grows, get your page designed by an expert who can do justice to your marketing efforts.