Looking Down on the Shortcut and Ninja Secret Hunters

There’s a particular ad that’s been following me around wherever I go on the Internet.

This ad promotes a product where you get two years worth of fill-in-the-blank email templates, assuming you email once a week because there are a little over 100 emails.

Being an email guy, I couldn’t resist checking out the sales page and saw a preview screenshot of what the templates looked like. There were also some Facebook comments where people said they bought the $37 product and couldn’t wait to put them to use.

Well, for the people who bought it, if I wanted to take my time to message each of them, which I don’t, I’d ask them this question:

Why did you buy it?

To a certain extent, I understand. It’ll save you a lot of time thinking, planning and writing. But at the same time, other people are using the product too, which means they’re using the exact same emails.

So that leads to my next question:

Do you want to be one of many clones of someone else’s voice and personality? Because that’s exactly what you are if you decide to buy and use emails templates that someone else wrote in their own voice.

It’s the complete opposite of being unique.

If you want your business to stand out in its industry, come closer and listen carefully to this not-so-new and secretive advice:

Stop looking for shortcuts and start writing. You’ll never see long term success when you’re constantly looking for the latest hacks and “ninja secrets.”

"How to Become an Email Titan" only serves as a guide and teaches you the basic principles of email copywriting. It’s still up to you to think and write your own unique emails.

I know not everyone is like this. But to those that are… if you’re ready to put the days of shortcut hunting behind you and put in real work, feel free to use my book as your guide.