Scheduling your marketing activities is key to ensuring you are consistently and successfully getting the word out about you and your company and all the great services and products you have to share with people. Learn about the three general types of marketing activities that you'll want to put into your schedule.
Scheduling your marketing activities is key to ensuring you are consistently and successfully getting the word out about you and your company and all the great services and products you have to share with people.
There are several formats that people use to schedule things - to-do lists, activity lists, calendar items, list of projects, sticky notes all over their desk, and so on. It doesn't really matter how you do it as long as it works for you.
There are going to be three general types of marketing activities that you'll want to put into your schedule:
1) ongoing everyday activities
2) specific one-time projects
3) idea generation
Ongoing everyday marketing activities include those that you do regularly. Some examples are:
* writing your ezine
* adding new auto-responders to your email series
* writing blog posts
* contributing to online forums and blogs
* networking events
* writing content for your monthly teleseminar
* adding content to your website
* writing articles for submission
* checking your website analytics
* communicating with your affiliates
* sending out press releases
* networking on social media sites such as Facebook and Linked In
Specific one-time projects would be marketing tactics that occur as a special or one-time opportunity. For example:
* a workshop you're putting on
* creating a new product
* setting up a referral program
* a joint venture with another company
* flushing out the specifics of a new service you're going to offer
* a speaker series you've been invited to share at
* setting up your affiliate program
* running a special promotion
* writing a book
* a new website
* setting up a blog
Time set aside for idea generation is important. You need to schedule this in just like any other marketing activity. Things you'll "think" about during this time can include:
* researching possible joint venture partners
* thinking about ideas for a new product, service or book
* taking a look at some colleagues websites and blogs to see what they are up to
* daydreaming about the direction you'd like your company to go
* brainstorming about your professional and personal goals
Write down a list of all the different marketing activities you currently do and start scheduling them into your calendar and to-do lists. Make sure you look at your schedule first thing in the morning and different times throughout the day to make sure that you're staying on course.
Commit to your marketing by having a schedule and you'll see your business grow and attract new and old clients on a consistent basis.
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