Mobile Marketing Tips

With so much advancement in cellular technology, a larger chunk of world’s sophisticated buyers use their smartphones to browse and shop from the internet- just from the palm of their hand. A survey conducted in 2014, involving thousands of smartphone users, investigating how mobile usage and mobile marketing affects businesses. If you own a mobile marketing agency, or are considering hiring one, or most importantly if you want to increase your consumer traffic and sales through mobile marketing, here are some tips that you use in your business:

1. Always Get Permission

While designing a marketing mobile campaign, you will have to make sure that your consumers feel safe when they interact with your company’s interface through their mobile phones. One of the best techniques to get the consumers’ trust is by requesting them for their approval prior to sending them anything. According to the survey mentioned above, 90% of individuals feel agitated when they receive ‘uncalled for’ mobile messages.

1. Know Marketing Obstacles

It is imperative that you understand mobile marketing has also negative implications. About 75% of the participants said that the messages they got were not appealing to them at all. So knowing such obstacles beforehand will help you in filtering out the marketing campaign and offer your consumers with true value.

1. Understand Your Audience

Generally your target market has divisions which cater to consumers of similar characteristics. There will be a set of consumers who will not care about the advantages and benefits communicated through mobile marketing. Then there is additionally a group that would not care about the messages, they might even read it but in turn will make just a few purchases after reading them. Then there is group of control freak set, which are keen for your mobile marketing messages. Lastly, there will be the smallest set of people who would really appreciate your promotional messages. Thus, by understanding these groups, you will be better able to design your campaign accordingly and have better results.

1. Be Relevant

Once you are done with dividing your target audience into groups, you will be able to increase the relevancy of messages you send to them. You will just have to make sure that the right person gets the right message at the right time. Almost 50% of the participants of the survey said that they were quite satisfied with the messages that were relevant to the. And these customers will most probably respond in the way you want them to.

1. Provide Value

Last but not the least, the most important thing you have to do is provide your consumers with value out your mobile marketing campaign.