Ecommerce has arrived in India and has been welcomed with open hearts by consumers and industry alike, with every 10th person I know is operating some random website selling some "niche" or "specialised" product, to cater to the needs of the supposed "millions" whose need he has set out to fulfil, like the messiah!
Ecommerce has arrived in India and has been welcomed with open hearts by consumers and industry alike, with every 10th person I know is operating some random website selling some "niche" or "specialised" product, to cater to the needs of the supposed "millions" whose need he has set out to fulfil, like the messiah! Yes, setting up a virtual store is easier than the brick-and-mortar version, but the easy availability of all information about your business makes the entire concept riskier than it seems to be. And with unhappy customers going all guns blazing, broadcasting their woes when their finicky needs are not met, it's a precarious road for an ecommerce player!
In this crowded marketplace, ecommerce players are trying their best to delight a customer – going much beyond reasonable expectations of a customer. But with companies rushing to coddle customers with hefty discounts, free delivery, one-month cashbacks, rewards, freebies, etc. ultimately they are creating a new breed of the “spoilt customer”, as evident from many reviews I’ve read. With the kind of complaints and reviews I’ve been reading about genuinely good brands – like some Pepperfry Reviews I read recently – I’m getting convinced that these “frustrated” customers are just bullying the brand and have no justification to their demands. Being a loyal customer of Pepperfry, I am sure that the reviews are either written by a competitor to malign the brand, or are imaginative in nature.
In this battle for establishing the ecommerce king in India (the market is still fairly new, and I expect 80% of the companies to die out within the next two years), the customer has been pushed to the driving seat unwittingly and such power is not something the Indian customer was ready for, yet. The challenge now is to take that power back and not let the genuinely good brands die out as a result of the negative publicity generated through the power of internet. Such uncontrolled rampant information – genuine or otherwise – handicaps a good brand’s efforts to build trust in the hearts of real consumers. Add to that, society’s obsession with negative comments and their potential of going viral, and we have a recipe for disaster.
Fortunately, there are a lot of responsible bloggers and reviewers out there who’re helping build credibility for those who deserve it. And such responsible bloggers usually have a strong following, which helps the brands that they endorse. These guys, I would say, are the saviours of an ecommerce industry plagued by problems. We just need to wait and watch what the reviews say 2 years later!
But being a genuine fan of online shopping, I’d like the good brands to survive and prosper. Why not? They offer me discounts no store can ever compete with and their policies suit me incredibly! Consider this my addition to the virtual pile of Pepperfry reviews! I’m sure to have several others with a similar opinion on online shopping, ecommerce industry and the sheer pleasure of making purchases with just a few simple clicks!
Pepperfry can be visited on http://www.pepperfry.com/
Social Media enthusiasts can visit the Facebook page on this link, https://www.facebook.com/Pepperfry And Twitter page on this link, http://twitter.com/pepperfry
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