Think that the more you do, the better you'll do? If so, think again...
Let’s face it, most of us feel like we have way too many things to do every day… a belief that is exacerbated by owning/operating a small business! Couple that with the pervading notions that “If I’m not working, I’m not worthy” and/or that rapid growth necessitates doing even more, you’ve got real problems. Why, I bet you even know of some people who think that if they just work harder and longer at anything, they’ll eventually make it! This is hooey.
And please don’t leap to another erroneous conclusion – I am not advocating a “get-rich-without-working” scheme. Far from it… There are few overnight successes… If you think you know of one, do some research. In all likelihood, you’ll discover their instant victory came from taking advantage of an opportunity they were poised and ready to accept… and this comes only after hard work, focus, planning and action.
In order to develop a sound strategy, which we all know is critical to the success of your business; you must learn what’s important to do, and what’s not. I love the analogy of a garden hose… If you turn it on, full power water goes everywhere, and you won’t even be able to get a small cup. However, if you turn it down to a trickle you’ll much more able to handle what you need.
Classic Symptoms of a Myth #4 Believer They…
The 10 Best Leadership Styles for Effective Marketing in Every Business... Even Yours
Ever wonder what the marketing "role" looks like within any business or organization? Think it has more to do with advertising than anything else? If so, think again... then find out the 10 most essential leadership traits for creating a culture capable of marketing excellence.Marketing Myth #3: Perception Is Not Reality
You've heard it said before.. "Perception is Reality." But it that really true? The short answer is "Absolutely!" - Particularly as it refers to your business' products, services, reputation, quality and the like... but it's one of the hardest thing for most business owners to accept...Marketing Myth #2: It Is Not Important To Know What You Don’t Know
Find out about the most pervasive, far-reaching and detrimental marketing myth of them all... and how belief in it is ensuring that some small businesses get even closer to extinction...