Currently, many bookstores have designed and distributed free reusable bags, while promoting the idea of environmental protection. It has become a large landscape to respond to the plastic limit.
As the big user of plastic bags, how to tap emerging opportunities arising out of the series has become a topic concerning by businessmen and people.
Industry veteran believes that the promotion of environmentally friendly book bag is a very high value-added things, cost is one of the more important environmental issues in today's increasingly public concern, promote and exercise environmental protection will undoubtedly enhance the bookstore brand The image in the reader, and the name printed book bags recycled green book, the bookstore, this is a mobile billboard for the brand awareness is also a bookstore to promote and nurture.
With the growing popularity environmental thinking, the world's top fashion designers are also hot pursuit, have introduced a fashionable reusable shopping bags, sought after by the market. To create recycling bag, the first material to be used in environmental protection, can be recycled, this is one. Second, the popular fashion design. The concept of environmental protection and stylish design makes many of the world famous brands of reusable shopping bags a limited edition was sold out by the market. Third, the book bag is environmentally friendly to have culture. Analysis of industry veteran, if the introduction of a unified environmental protection Xinhua bookstore materials, unified brand identity, a unified fashion design and has a certain cultural taste of the green book bag, book will not only reduce operating costs, and book industry is a new profit growth point. Fourth, is positioning itself to meet the bookstore. If the young people library launches some shopping bags which are colorful and with cartoon images, they will become popular among the readers of young ages.
Cultural products in the environment constantly sought after fashion today, fashion book launch green shopping bags in addition, can also result a series of environmentally friendly fashion and cultural products, such as printed book name, design fashion, limited edition T-shirt sale, watches or other school supplies, etc., which will also bring focus and selling marketing book.
With the development of society, improving the quality of people, people will actively choose to use environmentally friendly textbook bags. Several green recycling bags textbook is undoubtedly a mobile billboard. For businesses, any mobile billboard has a certain appeal. For the bookstore, the recycling bags are environmental mobile billboards. It is no doubt that they also contain a huge opportunity.
Bookstore to promote reusable shopping bags, can as a platform to attract business investment, while promoting the book with both brand and product businesses, and promote the environment in mind. For example, the book can be introduced to the readers and businesses together to promote environmental protection activities. business activities can have the naming rights.
On the other hand, the bookstore customer base, clear, detailed classification, if there is a market segment for business customers, the point of investment, the effect is no doubt that very objective. For example, you can book and stationery, toys, children's food and other vendors, environmental protection bags printed textbook business on products, events, images and other contents. Similarly, automobiles, computers, electronic dictionaries, video machines and even clothing, household goods and many other products are available through books and book readers behind the group, the bookstore and the business together, integration of resources together for the promotion.
Currently, recycle textbook bags’ promotion is still in its infancy. Although some bookstores have always been promoting the rept bag, the readers are unwilling to pay for it. Therefore, the bookstores can consider asking contributions from the business or contributions in the production of reusable bags and then label the business brand in bags. So problems of high cost of reusable bags paid by customers can be resolved. Source: http:// www.cnmhc.com
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