In order to create a good logo, it should be attractive and simple. It must be designed using just simple short text and simple color patterns. For sure, a lot of logo designers know how to have a good logo design by incorporating all that they have learned through experience.
Supposedly, a logo design is considered to be a business tool that allows its prospective customers and clients to get a good first impression of the company. Before starting any business, it is very important to have a logo which should be designed according to the company’s name and the product or services of the business. The logo design has several advantages:
it promotes the business in the market
it attracts potential customers and clients in the market
it gives the company a unique identity
it is as important as the business name
In order to create a good logo, it should be attractive and simple. It must be designed using just simple short text and simple color patterns. For sure, a lot of logo designers know how to have a good logo design by incorporating all that they have learned through experience. However, some logo designers have overlooked the cultural aspect of logo design. This is the case with what happened with Nike Inc. and the Council on American-Islamic Relations last few years.
The Council on American – Islamic Relations was offended by Nike’s logo design – not the existing checkmark logo itself but another logo for a line of shoes that Nike was producing. It was a shoe with a logo design on the heel that similarly resembles the word “God” or “Allah” in Arabic. The logo design supposedly intended to be a flame marketed under the brand names Air Bakin’, Air Melt, Air Grill and Air B-Que.
The dialogue between Nike and the Council on American – Islamic Relations took a year before they finally completed an agreement which resulted to the recall of the shoes. Nike apologized to the Muslims for any unintentional offense they have committed. Aside from recalling the shoes with the mentioned logo design, Nike also promised to build three playgrounds for some Islamic Communities in the United States. In addition, Nike also has arranged to investigate how the imagery and design came about. In return, the Council on American – Islamic Relations agreed to urge Muslims around the world not to boycott Nike products.
Nihad Awad, the Islamic Council’s executive director says that many people may not understand how offensive it is to have the name of God on a shoe. He said that a shoe can get dirty. It can get muddy and sweaty. Thus, they believe that this is being disrespectful to the name of God.
However, even after the recall, there were still some issues that remained since such shoes with the disputed logo design still exist in markets outside the United States. Nike actually diverted around thirty (30) thousand pairs from Muslim countries such as Saudi Arabia, Kuwait, Malaysia, Indonesia and Turkey to “less sensitive” markets.
Nike is the second shoe company which encountered similar issues with a logo design. Rebook International stopped their production for their Incubus women’s shoes after knowing that the name itself referred to a lascivious male mythical demon.
Using GPS To Reduce Your Fuel Costs And Increase Your Fleet’s Productivity
If you are responsible for the management of a fleet of vehicles, you will probably be very stressed out a lot of the time because of the great expense involved. You may find yourself looking for ways to cut corners and improve both your productivity and your bottom line.Tracking also allows the manager to track other remote assets, like cargo containers and mobile generators.
Merging Tracking Systems With Vehicle Fleets
Before the GPS was invented, fleet managers had to trust that their drivers were where they were supposed to be and on time. This trust was very difficult to develop and even harder to maintain. It was very hard to hire drivers that were reliable. Once a person was hired, an extra person was required to do spot checks on the drivers. Since there are new technologies available, a fleet manager can now easily track every vehicle in his fleet.
Fleet Productivity And How To Increase It
If you own a business or manage a fleet of vehicles, keeping track of the location of your vehicles at all times will be very important. Success and failure will be determined by your ability to keep an eye on your vehicles and where they travel. If you manage a fleet of vehicles or own a business that has one, you need to be sure that you can keep track of the location and movements of your vehicles all of the time.
