So you've captured your audience, they are well informed on your event, they are looking forward to attending, they are interested in what you're doing, so what's the next step? Make sure all of your attendees are getting as much as they want from this event by offering extra materials on your registration page.
Extras Can Make all the Difference
Give your registrants the opportunity to buy more than just an event registration. Your registrants are already in the buying mood, so now is the time to offer them additional value.
Some of your registrants will want pre-event items like white papers, or to order your speakers' books. Some will want post-event items like t-shirts, audio CDs, or autographed books from your speakers. Whatever the need, try to make an item available to fulfill it. If you are a charity, this is a great opportunity to ask for a donation.
Online Functionality Makes it Easy
With an online registration system, you can offer your registrants additional value (with very little additional effort) as they are going through the registration process. Since the ordering and processing infrastructure is already in place, additional set up is not required, outside of adding a checkbox and a description.
The Meeting Planner's Online Advantage: The #1 Myth about Online Registration Systems
We hear it over and over again. It's the number one myth about online registration systems that keeps many meeting planners from making their lives easier and their events more successful.
The Meeting Planner's Online Advantage: 6 Ways to Reduce 55% of Your Daily Workload
Industry-expert Corbin Ball estimates that only 20% of meeting planners are using online registration to its real potential. Meeting planners that are managing registrations using paper, emails, basic web-forms, in-house systems or installed software are doing 80% more work than they really need to be doing.
The Meeting Planner's Online Advantage: The Trick that Doubles Client Satisfaction by Doing Less
We all know that communication is the most important component in any relationship; and that can be applied to business as well. The more timely the information provided to your clients, colleagues and suppliers; the smoother your event will run and the happier everyone involved in your event will be.
