Previously, we talked about giving yourself time to percolate your ideas into an attractive and strong registration system. But what about your attendees? In this article we give you suggestions on the next step to online registration success.
Positive Correlation
When one number increases at the same time a related number increases, we call it positive correlation. There is a positive correlation between the amount of time your registrants have to sign up, and the amount of registrations you will captureGive yourself plenty of time to register people and round up additional registrants.
The more time you have to register people before an event, the more registrants you'll have. We see so many events where registration starts a couple weeks before the event. By increasing the registration period, people perceive the event as being bigger, more important, and have a sense that it's even more worthwhile for them.
Another Benefit to Planning Ahead
This also enables you to have tiered pricing, such as early bird specials that motivate people to sign up even earlier. As I've discussed in previous articles, offering discounts and early-bird specials can significantly increase registrations for your event. Some online registration systems will automatically turn different pricing tiers on and off based on dates that you set.
Remember: Give your customers plenty of time to register and they will thank you with greater attendance and earlier confirmations.
The Meeting Planner's Online Advantage: The #1 Myth about Online Registration Systems
We hear it over and over again. It's the number one myth about online registration systems that keeps many meeting planners from making their lives easier and their events more successful.
The Meeting Planner's Online Advantage: 6 Ways to Reduce 55% of Your Daily Workload
Industry-expert Corbin Ball estimates that only 20% of meeting planners are using online registration to its real potential. Meeting planners that are managing registrations using paper, emails, basic web-forms, in-house systems or installed software are doing 80% more work than they really need to be doing.
The Meeting Planner's Online Advantage: The Trick that Doubles Client Satisfaction by Doing Less
We all know that communication is the most important component in any relationship; and that can be applied to business as well. The more timely the information provided to your clients, colleagues and suppliers; the smoother your event will run and the happier everyone involved in your event will be.
