5 Benefits Of Point-of-Sale System In Business

A POS system is so much more than the old-fashioned cash register. A point-of-sale system is a computer-generated cash register system. Being controlled by a computer, it is capable of doing more than simply processing transactions.

It's much easier to analyze and optimize your sales numbers. Whether you have a physical store or an online store, it certainly pays to consider a POS system. In this blog, we explain five advantages of cash register software.

1. Digital Marketing

An important part of digital marketing strategy nowadays is the use of digital media and platforms such as the internet, desktop computers, and mobile phones to advertise goods and services. When it was first developed in the 1990s and 2000s, it revolutionized the way brands and organizations used technology for marketing. SEO, SEM, content, influencer, content automation, campaign, data-driven marketing, e-commerce marketing, social media marketing, and social media marketing are all forms of digital marketing campaigns that have become increasingly common as digital platforms have become more integrated into everyday life and as people increasingly use digital devices instead of visiting physical shops.

Mobile phones (SMS and MMS), television, mobile phones (SMS and MMS), callbacks, and on-hold mobile ring tones are all examples of non-Internet methods that deliver digital media. Digital marketing is distinct from online advertising in that it includes non-Internet outlets.

2. Better Guest Experience

After placing an order, guests expect the ordered dish to be perfectly prepared, just the way they want it. In addition, they hope that the ordering process will run as quickly as possible. This is where a catering POS system comes in handy! Catering entrepreneurs can now use an iPad cash register.

Unwieldy, heavy cash registers are no longer really of this time, and cost you time. An iPad, on the other hand, is relatively small and can be taken anywhere in the restaurant. Orders can therefore be entered directly via the iPad cash register. This prevents mistakes from being made in order.

Orders are sent directly to the kitchen via the iPad cash register. The staff, therefore, do not have to enter orders one by one via a central cash register. This saves a lot of time and your guests do not have to wait unnecessarily long for their order! The evening is over. Time to check out! Transactions are processed via the iPad cash register at the touch of a button.

And because the iPad cash register is flexible, guests can pay at any place in the catering business. At the table, on the terrace, or at the bar. Do your guests prefer to split the bill? No problem! With a good cash register system, you can easily split the bill. Do they want a copy of the bill? Then you can send it to them by email. This saves time and paper, which is also better for the environment!

3. Higher Profit

Pay attention to extra functionalities when purchasing a POS system, such as a Self-Order Menu! Give your guests the opportunity to pass on their order themselves, without staff being involved. The menu is beautifully displayed on the iPad and guests can scroll through the various drinks and dishes at their leisure.

 A plus for flexibility! Did you know that a Self-Order Menu contributes to a higher profit? Research has shown that guests order more when they can send orders to the kitchen via a self-service screen. In addition, this reduces labor costs.

When you let guests order themselves, you need fewer staff on the work floor. With a Self-Order Menu, you also prevent expensive order errors. Guests have full control over their orders. If they are allergic to something, they can remove ingredients themselves.

4. Comprehensive Inventory Management

Unlike an old-fashioned cash register, a cash register system is capable of extensive inventory management. By integrating prismatic software with a cash register system, stock management is improved. Every time a customer has made a purchase, the stock is automatically updated. The stock is therefore always current. When a customer returns an item, this is immediately processed in the system.

The cash register system can also be connected to purchase and sales management. A signal is given when a product is about to run out. If you have fixed products in the range, this is ideal because the supplier receives the signal that the products are about to run out. You no longer have to disappoint customers because you are never without products.

5. Safety

Online POS systems offer merchants a degree of security. They are often large enough to prevent easy theft and feature locking mechanisms, as well as password-protected access that allows only authorized users to log in and use a register. Older cash registers do not have such a mechanism, with the exception of a key lock for the cash.

Online cash registers also process cash transactions locally, meaning there is no need to transmit private customer information electronically or over the internet, as is the case with web-based payment methods.

6. Data-driven POS System

Because the system is data-driven, not only are the customer data stored in one place, but also the sales figures. Because the sales figures are transparent, you can see the trends with just one push of a button. How often have the items been sold and which items are popular?

Analyzing sales figures and trends is made easy with a cash register program. Most cash register systems even offer the option of preparing various accounting reports. The turnover per day or sales per employee are easy to see.