The best thing is that since mobile research is booming, it's so much easier to reach out to the netizens who love to pin, repin and follow.
If someone asks what is Pinterest? Simply put, it's a social network that can be accessed on the web from your laptop or through your phone through its app. However, that simple answer won't do this site justice since it is much more than just a social network.
Pinterest was founded by Ben SIlbermann, Paul Sciarra and Evan Sharp, developed in December 2009 and has begun its journey upward since then. It originally had around 5,000 members which doubled and now became millions. What exactly is it then?
It's an online pinboard and you pin stuff that you like onto it. After you sign up, you can follow other people's pinboards and follow them. Whatever the interest is, it's called a pin and "like' in Pinterest-speak is "Repin" so it saves the pin onto a board. You can create a pin for others to repin and so on.
Pins are all about more general categories like sports, food, travel, shopping. The more unique ones are geek and DIY crafts. The app is free to download on both android and apple softwares, free to sign up in and quite addictive because you continuously see things you like. Your pins can also be the one being repinned on and on and you get a chance to meet the other netizens who share the same quirks you do.
What makes Pinterest so special? Well, according to www.digitaltrends.com there are 4 words that make it different from other social networks:
USE LOOK WANT NEED
Research has shown that the members of Pinterest are more the consumer types looking for what they like, use, want, or need. Making the opportunities for purchasing higher when compared to other social networks where the focus is more on communication, what's happening now or news. Pinterest is an online board with a collection of images rather than a page full of text.
For marketing research, this site can prove to be extremely useful since it caters to the masses' common grounds. If a common has no pin, members could simply create one and others can repin the images on and spread it to their followers and so on. Users on the site are more interested in products and services; it won't be difficult for market researchers to take advantage of this application.
The best thing is that since mobile research is booming, it's so much easier to reach out to the netizens who love to pin, repin and follow.
Website Mystery Shopping
Qualitative marketing research uses different kinds of tools in order to achieve certain research goals and mystery shopping is one of them. It enables the business to get valuable information on consumer-end about its products. Website mystery shopping is so powerful that it not only enables the business to address the online product/service challenges but also see potential business growth with it.
How to Conduct Qualitative Marketing Research
There are many ways to do qualitative research, but before choosing the means to do a qualitative marketing research, there are some questions that can help determine which could be the most effective style to use.
Qualitative Research Meets Smartphone Technology
Smartphones specifically have begun to replace PCs in terms of internet and email usage time as people find it more convenient to be able to browse the web via their mobile smartphones as they go about their daily tasks rather than wait to get on their computers at home or at work. It is because of the staggering numbers that seem to grow exponentially on a daily basis is what has caught market researchers attention.
