PEOcompare Presents 5 Tips for Small Business SEO Excellence

For small business owners, or any business for that matter your product may be of the greatest quality, lowest price point and in large demand, but if you can’t lure traffic to your website your business may not have much chance for success.  For us at PEOcompare.com, a big part of our job is developing our brand and increasing our online traffic.  We do this so that small business owners can use our PEO Services Matching tool to review and match up with the right PEO for their needs.  Today, we want to provide a few tips based on our experience with search engine optimization (SEO) so that your site is find effectively.  

#1 – Quality is better than quantity
This cliché is used frequently, but there is no better way to describe efficient SEO.  In search engine optimization your goal is to get a link to your website into as many places on the web as possible.  This way search engines can find you, understand your site and subsequently give you a ranking based on key words.  Quite honestly however, having your website on 85 social bookmarking sites isn’t necessarily better than having it on the top 30 social bookmarking sites.  Social bookmarking sites have page rankings as well and the higher they rank the more valuable their link is to you – finding quality sites to post your links are more important than low quality links

#2 – Content creation is crucial
If there’s one thing your site will never have enough of, it’s content. The more articles you write about your website and your product the better.  For the maximum benefit post new articles on your site and leave them there for about 30 days.  This gives it a chance to be indexed and marked as the original content source.  Then your goal should be to get these individually written articles posted on a variety of sites within your domain, along with as many self-serving links (back to your website) as possible.  This time quantity of content helps, as search engines would rather see your 50 articles 20 times each,  then 20 articles 50 times each.

#3 – Put the customers and partners on your side
Make sure your customers can easily refer your site to their friends and co-workers. You can make this happen with easy to use objects embedded in your site,  this takes up none of your time and provides ways for others to market your site.  Having others are blogging about your site a few times each week, adds to your ranking and traffic opportunities.

#4 – You get what you pay for?
If outsourcing SEO is the option your business will take, you will have to sift through the price rankings and SEO options to suit your business needs. But sometimes the price is too good to be true. Make sure you understand what your SEO partner will be doing and how he will be doing it. This is where you will find that the higher paid SEO is worth the money.   No one can ever ‘guarantee’ a first page position – if they do, move on.

#5 – SEO is cheap, your time isn’t
As a small business owner your goal might be to minimize costs, but sometimes you have to give to get. Although taking SEO into your own hands might be desirable at first, it might not be that ideal. Taking time to understand this can take a few months on reading up on your information, and actually doing it yourself will cost valuable time. My advice – let the experts do the SEO  -  what you are doing will create more income for yourself to level off the costs of hiring an SEO, and they will most likely do a significantly better job.  

So as we see SEO should be on the top of your priorities and without SEO your business is at a disadvantage to the rest of the business world.  Some last second tips would be to use frequently traveled sites to your advantage such as Facebook, Wikipedia, and others by creating a page about your product and website.  Interestingly, we at PEOcompare.com are essentially doing the SEO work for our PEO partners by developing PEO articles and promoting the professional employer organization industry.  This work allows each of our PEO’s the time to provide excellent service  - and of course for you to offload your employment administration function.