One or two days of media training is a great start, but in order to hone your skills to a professional level it takes practice. While I can't promise it will make every interview flawless, Practice Makes...Better.
Know Thineself: The Role of the Vulnerability Audit in Crisis Prevention
A severely neglected aspect of crisis communications is crisis prevention. Prior to suffering their first major crisis, few organizations invest the time necessary to take a hard look at their own vulnerabilities except in the context of legally required risk management.A vulnerability audit is a thorough self-inspection designed to identify potential crises before they occur and pave the way for creation of a crisis communications plan which will allow an organization to avoid, or at least minimize, the negative impact of such crises.Managing Online Rumors
These days, online activity makes up an enormous amount of business, but many organizations are still unsure of how exactly to handle the Web. In this article I provide a set of guidelines I believe encourage success when communicating and doing business online.Crisis Management Connectivity & Accessibility: Staying Online
If a crisis manager can't get online, retrieve his files and/or make a phone call when he needs to, business is severely impaired and his reputation is threatened. If there's anyone who needs to walk their talk on connectivity and accessibility, it's those of us who work in the field of crisis management. However, by extension, anyone who might end up becoming engaged in crisis response also needs to have a very high level of connectivity and accessibility or at least be able to ramp up those levels as needed.