Primark is an international company which is a subsidiary of Associated British Foods and is headquartered in Dublin, This article; discuss different marketing Orientation of Primark Company and what is the cost and benefits of marketing orientation.
Marketing orientation could be termed as a strategy that helps Primark in identifying the exact need of the customers and provides the different ways to produce or sell the product to the customers that makes it different to its competitors. The marketing orientation also uses as a strategy or philosophy or plan that helps in gaining the competitive advantage over the customers. There are five orientations that come under the marketing orientations which are as follows:
Product orientations: in this orientation, Primark need to focus only on the product of the company such as clothes etc. and find out the reasons to refine the product line of the company.
Sales orientations: Primark needs to focus on what the company is selling rather than what is making. The sales orientation pays a very small focus on the needs of the customers of the company.
Production orientation: Production orientation includes the focusing on the production process and increases its efficiency without focus on anything else. The main motive is to make the product highly available in the market.
Market orientation: Market orientation is focusing on the satisfaction of the need of the customer that is not targeted by the competitors. In this, Primark has to mould its activities, decisions and actions towards the satisfaction of the need of the customer.
Societal orientation: the society, culture and the environment is focused while making the decision by the organisation to gain the profit.
The benefits and cost associated to the marketing orientation: with the benefits of the marketing orientation the cost are always associated with this. The benefits and costs are as follows:
The benefits are:
The associated costs are:
According to me the best orientation for Primark is market orientation in which the customer of the company would be new and it also reduce the risk of forecasting and guessing for the future need of the customer. The cost of market orientation would be high for Primark as it includes the research and survey but would give the best benefits out of other orientations. The value of the product high when the benefits id over than the associated cost of the products.
Read More: Assignment Help UK
Current Issues in Travel and Tourism in the UK
Exploring the dynamic landscape of the UK's travel and tourism sector, this article delves into the economic interplay, technological advancements, and changing traveler demographics shaping the industry. We focus on Brighton, a prime example of tourism adaptation and innovation, to illustrate broader trends and challenges.Skills used for Successful Marketing
This post will discuss the process of communication, regulation of the promotional activities and even the current trends that are being followed in the advertising and promotions in the various industries. The importance of communications and the development of the online marketing, advertising and promotions would also be analyzed and assessed.What are Micro and Macro Environmental Factors Affecting Business?
The Impact of Micro and Macro Environment Factors on Marketing. There are two kinds of external marketing environments; micro and macro. The macro and micro environmental factors which are considered by Starbucks in the marketing process are economic, political, technology, customer etc.