Wouldn't you love to know that your clients and prospective clients were eagerly waiting to hear from you because you always have something valuable to share with them? Imagine how that would influence them when they found themselves looking for a career services professional because they know, like and trust you as a viable resource.
Here are the Top 5 reasons that I suggest you publish an ezine:
1. Staying in touch with your clients and prospective clients shows them you care about cultivating a relationship with them and that you have their interests at heart.
2. An ezine is a simple and straightforward way to systematically deliver free and valuable information to your clients and prospective clients.
3. A well-written ezine increases your credibility as a career expert.
4. A consistently delivered ezine demonstrates your professionalism.
5. An ezine is a low-pressure way to remind your clients and prospective clients that you're there to serve them when they need you.
What's stopping you from publishing your own ezine?
* You don't think you have enough time to put it together. An ezine doesn't have to have different sections or a full-length article. It can be as simple as a tip of the week.
* You don't know what you would write about or you're not confident in your writing skills. Consider working with a professional editor or ghostwriter who can take your thoughts and ideas and put them into words for you (I recommend Linda Dessau of www.youtalk-iwrite.com).
* You're not technically savvy and you don't know how you would manage an email list or deliver your ezine. Hand this project over to a virtual assistant (VA) who is familiar with email broadcasting services such as AWeber, ConstantContact or 1ShoppingCart. To find a VA, contact the International Virtual Assistants Association.
Building Your Network of Experts
Be willing to step out of your comfort zone and begin to expand your professional network. Business opportunities are everywhere, but you to seek them out. Experts in other fields offer a whole new world of business-building strategies, ideas and experiences - take advantage the vast resources available to you and start building your network of experts.
Creative Ways to Invest in Your Development, Without Spending a Fortune
Professional development is something we can all commit to as professionals, to keep up with the latest trends and to keep us on our toes. You may not think you can afford professional development but you can if you do it creatively. One example, share your knowledge, expertise, and resources freely with valued colleagues to come away with a golden nugget or two from your meetings.
How to Price Your Services
In today’s tough economic times and job market, many career professionals, new or established, find pricing their service offerings a constant puzzle; especially when they start talking to other people in the industry or surfing the web. Don't sell yourself short or get caught up with what other people are charging. Instead, step back and look at what you're really selling.
