A competitor’s market perhaps is the toughest market. It can get pretty ugly, with competitors trying out a number of ploys to bring some companies down.
One such attempt was in the form of the Qnet scam.
Qnet, as most know is a direct selling company today, globally. It is known for its extremely good quality and innovative range of products. It is also known for its wide range of products that cater to a number of consumer segments. Besides this, it is also known for the Qnet scam.
These networking companies operate on a very simple model- it involves local sellers in its program and sells its products through them. These independent sellers have to invest in building the Qnet website and facilitate online commerce. In return, the seller not only earns his regular pay from the company but also earns a commission on the items that are sold to the consumers. This of course is the perfect win-win situation.
The Qnet scam emerged as a result of this very system. The company’s model is based on the concept of relationship marketing, building both business to business and business to consumer relationships in a manner that is profitable. However, past companies that have operated on this very model have made use of what is called pyramid marketing where in these relationships with sellers are formed only for them to earn more money and not sell products to customers. Sadly, this perception has also tainted Qnet’s reputation.
Qnet has been in the market for almost fourteen years now and in all these years, it has been committed to providing the best range and quality of products to its customers, and has delivered on this promise each time. However, because of certain shortcomings, on the part of the local sellers, Qnet should not be entirely held responsible. While most certainly the company should take certain accountability to tarnish the company’s reputation by saying it is a scam to cheat people of their money is highly incorrect and an ugly tactic.
Qnet has been an extremely successful company and has successfully implemented a model that many of its contemporaries have failed at. And it is a responsible business. For instance, last year at a conference in Egypt, the company decided to increase the sale of travel products in order to boost the tourism of the country, and thus contribute to the economic development of the country at large. These are surely not the makings of a company that is driven by greed and corruption.
In today’s market where relationship marketing is becoming such a huge deal, Qnet’s model is something that needs to be exemplified. It has overturned the model, resulting in an extremely successful business. This is something that new companies or fellow companies interested in the applying the model should follow. If this doesn’t spar the truth from the lie that the Qnet scam is, then there really is not anything else to prove the company’s credibility. Multi-level marketing companies contribute to a country’s economic standing in a huge way, thus destroying an entire sector based on false facts can be a massive loss.
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